Santa Monica, Calif. (September 15, 2014) – BizTalkRadio announced today the addition of Business Rockstars to their network lineup. Business Rockstars will air on the network from 4-6pm Eastern, Monday through Friday. Hosted by Ken Rutkowski, Business Rockstars is fresh, millennial programming that targets the estimated 40 million ‘wantrepreneurs’ in the US.
Steve Lehman, Co-Founder of Business Rockstars, said. “Business Rockstars is the fastest growing talk show in the US, and the only national entrepreneurial radio show that teaches listeners how start, grow, and fund a business. Entrepreneurship is red-hot, advertiser-friendly and attracts a younger audience to radio. Ken Rutkowski is brilliant, and Business Rockstars is simply…good business!”
“Business Rockstars has quickly become one of the premier shows of its kind, focused on the entrepreneur, which reaches a huge upscale audience. We are excited to work with Steve Lehman, Ken Rutkowski, and the Business Rockstars team and our affiliates are looking forward to having the show in their line-ups. We believe that it will attract new listeners and advertisers,” said Jeff Weber, President of BizTalkRadio.
BizTalkRadio is the only network committed to original, educational and compelling programming about real people succeeding in business. Small business generated 64% of all new jobs in the last decade. There are more than 30 million small businesses and 15 million home-based companies in the United States. BizTalkRadio is dedicated to shows about: sales & marketing, management, finance, work-life balance.
About Business Rockstars
Business Rockstars is an entrepreneurial business platform driven by radio, television, and social media. Host, President and Co-Founder Ken Rutkowski connects listeners to some of the biggest “Rockstar” CEO’s and entrepreneurs to share their experiences starting, growing and funding businesses. Rutkowski has been profiled in The Wall Street Journal, Fox News, BBC, Wired, BusinessWeek, and dozens of other publications worldwide. Rutkowski is a regular guest & correspondent for FOX, NPR, ABC, and was the technology host on CNET. Rutkowski founded and is CEO of METal International (Media, Entertainment, Technology, Alpha Leaders) a powerful 1,600 member organization boasting top CEO’s, VC’s & Entrepreneurs. Business Rockstars’ Chairman and Co-founder Steve Lehman was the Founder, Chairman and CEO of Premiere Radio Networks. http://www.businessrockstars.com
1. Energy costs
Do you work in an office? How old is it? When was the last time the insulation was updated? Do you turn all the lights off when you leave?
As a Texas based company, we know that you can’t get much work done in the heat. But, if you use heating or air-conditioning in your office, you should make sure your air-conditioning and heating units don’t have to work as hard when no one’s there. Turn the thermostat up or down when you leave and adjust it again in the morning when you get it. Make sure you turn off computers and lights when you leave. And, if you’re just starting out an office, think of investing in energy saving equipment, like more efficient monitors, modems, and even light bulbs.
As an entrepreneur, you are working with a limited budget. Before you go out and start hiring employees, take a look at the projects you want those employees to handle. Are they all permanent or long term? If not, you might want to hire out on contract rather than having a permanent employee.
Small businesses and entrepreneurs get a whole range of tax breaks, deductions, and benefits. We’ve mentioned some on this blog, like hiring your children. But, think about all the business expenses you incur, like travel, or business lunches, or conference fees. Are you making sure those are all reflected in your taxes? Take some time to research the benefits available to you and make sure you’re taking full advantage.
4. Shop around
If you find that you are in need of something for the office, don’t settle on the first price you find. If you’re looking for something like office furniture, you can always buy secondhand. If you need a modem or router, check more than one retailer. With the Internet, it’s easier than ever. You can also look for places that offer small business rewards programs or discounts.
What are some ways you save money around the office? What’s your biggest business expense you forgot to budget for? Share in the comments!
From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.
These days, we’re all looking for a quick way to get our business noticed. But, what if there’s a more lasting way to keep your business on the map? It’s not as hard as you might think. Here are our top three ways to make your business stand out and keep it that way:
1. Upgrade your website…and keep it updated.
You need to have a website, it needs to look like you made it in the last year, and you need to keep updating it. On the most basic level, it keeps the search engine bots happy. Your ranking in searches would be improved. Another reason you need to update your website is to make sure it is mobile ready. In January, 55% of Internet usage was on mobile technology. People will search for your business on their phones and mobile devices. You need to be where they’re searching.
2. Figure out what your customers want and give it to them.
I’m not talking about your products. You know what your customers are buying. In this instance, I’m talking about content marketing. If you make air conditioners, your customers might want to know about air conditioners, specifically the air conditioners you sell. Another way to do it is figure out what questions your customers are asking. How often have you typed a question into Google? Consider all the questions people are asking and see which ones you can provide an answer for.
3. Ask your customers for reviews
Your customers are your best advocates. If you have someone who is satisfied, you want them to shout your praises from the rooftops. Give them a forum to do that. Whether it’s a short video, a place on your website, or your Twitter account. Ask them to talk about you on Yelp or Foursquare. Get the stories out there.
How do you get your business noticed? How would you be an advocate for a business? Share in the comments!