These days, we’re all looking for a quick way to get our business noticed. But, what if there’s a more lasting way to keep your business on the map? It’s not as hard as you might think. Here are our top three ways to make your business stand out and keep it that way:
1. Upgrade your website…and keep it updated.
You need to have a website, it needs to look like you made it in the last year, and you need to keep updating it. On the most basic level, it keeps the search engine bots happy. Your ranking in searches would be improved. Another reason you need to update your website is to make sure it is mobile ready. In January, 55% of Internet usage was on mobile technology. People will search for your business on their phones and mobile devices. You need to be where they’re searching.
2. Figure out what your customers want and give it to them.
I’m not talking about your products. You know what your customers are buying. In this instance, I’m talking about content marketing. If you make air conditioners, your customers might want to know about air conditioners, specifically the air conditioners you sell. Another way to do it is figure out what questions your customers are asking. How often have you typed a question into Google? Consider all the questions people are asking and see which ones you can provide an answer for.
3. Ask your customers for reviews
Your customers are your best advocates. If you have someone who is satisfied, you want them to shout your praises from the rooftops. Give them a forum to do that. Whether it’s a short video, a place on your website, or your Twitter account. Ask them to talk about you on Yelp or Foursquare. Get the stories out there.
How do you get your business noticed? How would you be an advocate for a business? Share in the comments!
There is a story that is usually told about extremely successful people, a story that focuses on intelligence and ambition. Gladwell argues that the true story of success is very different, and that if we want to understand how some people thrive, we should spend more time looking around them-at such things as their family, their birthplace, or even their birth date. And in revealing that hidden logic, Gladwell presents a fascinating and provocative blueprint for making the most of human potential.<
In The Tipping Point Gladwell changed the way we understand the world. In Blink he changed the way we think about thinking. In OUTLIERS he transforms the way we understand success.
Success is hard. We all want it; we’re not always sure when we get there. It doesn’t always feel like you’re achieving the success you have your eyes on, but are you measuring your success correctly?
Here are our top 8 ways to measure your success:
1. You’re willing to ask for help.
Being successful doesn’t mean doing everything by yourself. A measure of your success could be your willingness to work on a team. Finding the strength the ask for help is a sign your headed in the right direction.
2. The art of letting go.
The unsuccessful can cling to things that aren’t good for them and don’t make them happy. As a successful person, you’re able to let it go to seek your greater happiness.
3. You aren’t afraid of failure
Failure is only the opposite of success if you let it win. Successful people know that failure is just part of the process of growing.
4. You’re happy for others success
People who haven’t achieved personal success are jealous of the people who have. If you can be happy for people who have found their success, it’s a good sign for you. Also, it’s healthy.
5. You look forward to the future
The successful have things they look forward to. Is there something coming up in your future that you’re excited for? What do you anticipate? If you don’t look forward to anything, maybe try finding a meetup or conference that can kickstart your excitement.
6. You can measure your goals
Just because you haven’t reached your ultimate goal doesn’t mean you haven’t achieved some. I you’re feeling like you haven’t accomplished anything, take a look back over the past few years and see what you have done. You might find a list of goals that you knocked out of the park.
7. You aren’t the victim
People with a victim mentality have a problem being successful. If you spend your life thinking “why me?” then you never get around to saying “why not me?”
8. You focus on the things you can change.
There are a lot of things you can’t change. Successful people focus on the things they can change. If you spend too much time focusing on what you can’t change, you’re not changing things for the better.
How do you measure your success? What are some things you look at to mark your progress? Share in the comments.
The author of the international bestseller The Art of the Start offers a new perspective on the art of influence.
Guy Kawasaki’s acclaimed books have established him as the entrepreneur’s entrepreneur, and in The Art of the Start he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction.
Enchantment‘s fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It’s enchantment that enables us to maneuver through difficult decisions, break people’s entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals.
Kawasaki’s advice includes:
• How to Achieve Rapport, Credibility, and Trust
• How to Help People Enchant Themselves
• How to Overcome Resistance
• How to Enchant Your Employees…and Your Boss
• How to Resist Enchantment
Anchored by his road-tested wisdom and inimitable wit, Enchantment is another classic from one of the most respected voices in business today.