Author Archives: BizTV
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You need to write a business plan before you get started with your business. It’s not just a document to pitch your idea to investors. It’s a way you get set goals and PLAN for the running of your business (funny how that works, isn’t it?). If you’ve never written a business plan or you’ve written three dozen, here are our 4 tips to remember when you write your business plan.
1. Cut the fluff
Remember when you were in high school and had to make that 5 page count? Remember how you pulled out the thesaurus and made every word as long as possible just to make the requirement? Even if you didn’t, somewhere in your past, you are guilty of pumping a paper with fluff. Be concise. Get to the point.
Plus, any potential investor will see through the fluff anyway. Don’t make them hunt through the clutter.
2. Be realistic
We all know that you have great expectations for your business. Great expectations don’t belong in your business plan. You need realistic expectations. I’m not trying to knock you off cloud 9, but if you’re putting your plan in front of potential investors, they’re going to want to see something plausible. Don’t try to sugar coat your numbers. If a realistic business plan looks like a mess, maybe you need to rethink how you’re organizing your company.
3. Break the template
It’s easy to go online, find a nice business plan template and fill in the blanks.
It’s okay to start with a template, but at some point, you need to incorporate some aspect of what makes you, your company, and your brand unique. Find a way to get that unique feel without pumping your plan with fluff.
4. Do your research
When you have the next big idea, you’re excited and want things to get moving. Don’t just jump into a business plan without doing your research. What are other people in your market doing? What do their numbers look like? What’s their business model? Another thing you can benefit from is looking to similar businesses that have failed. What did they do wrong? How do you plan to tackle the same monsters that defeated them? Even if answering all these questions doesn’t fit in a business plan, it’s still a good thing to know.
What are your business plan tips? What are things you would avoid? Share in the comments!
It‘s here. The iPhone 6 (and bendable iPhone 6 Plus!) are taking the world by storm. Now that you have the hardware upgrade, it’s time to bring your apps up to date. Here are our top 5 apps for entrepreneurs.
TrackMaven lets you monitor your competition. TrackMaven analyzes the data from your marketing content. It also lets you analyze your competitors marketing efforts. This helps you identify what you customers (or competitors customers) are looking for. You can this use the data to better target your audience.
That’s right. And app that finds free wi-fi. You never know when you’re going to need a strong, fast, reliable connection, so be prepared.
Sure, there’s been a lot of talk about Uber lately. Will the government shut them down? Well, we’re not sure yet, but while it’s still legal, you should make use of it. Whether you’re visiting a city or you live in one, Uber is a reliable way to get around. Don’t ever hail a cab again.
Where’s the money going? Mint helps you keep track of your personal finances. As an entrepreneur, you want to keep an eye on your cash flow. Mint can pull in all your data from bank statements to auto insurance and mortgage costs. You can also monitor your investments.
Unroll.me is an app for your email. It lets you target all the junk and get rid of it in one click. Not only does it delete the emails, it also gives you the option of unsubscribing without having to go through all the rigamarole that unsubscribing requires. So, if you’re tired of hearing about every sale that Yankee Candle has, Unroll.me is for you.
There’s a bonus! It’s not really an app, but here it is:
An external phone charger.
While cell phone battery life is improving with each new phone, as an entrepreneur, you probably spend more time on the phone than most people. An external phone charger, when charged, should hold at least another 50% of battery life for your cell. Some hold even more than that. Plus, they’re usually around $20, so it won’t break the bank.
What are your essential apps for entrepreneurs? Share in the comments!
He’s been featured in The New York Times, Reuters, U.S. News and World and many other press publications discussing new and disruptive ways to get hired. He’s the author of Stop with the BS.
Santa Monica, Calif. (September 15, 2014) – BizTalkRadio announced today the addition of Business Rockstars to their network lineup. Business Rockstars will air on the network from 4-6pm Eastern, Monday through Friday. Hosted by Ken Rutkowski, Business Rockstars is fresh, millennial programming that targets the estimated 40 million ‘wantrepreneurs’ in the US.
Steve Lehman, Co-Founder of Business Rockstars, said. “Business Rockstars is the fastest growing talk show in the US, and the only national entrepreneurial radio show that teaches listeners how start, grow, and fund a business. Entrepreneurship is red-hot, advertiser-friendly and attracts a younger audience to radio. Ken Rutkowski is brilliant, and Business Rockstars is simply…good business!”
“Business Rockstars has quickly become one of the premier shows of its kind, focused on the entrepreneur, which reaches a huge upscale audience. We are excited to work with Steve Lehman, Ken Rutkowski, and the Business Rockstars team and our affiliates are looking forward to having the show in their line-ups. We believe that it will attract new listeners and advertisers,” said Jeff Weber, President of BizTalkRadio.
BizTalkRadio is the only network committed to original, educational and compelling programming about real people succeeding in business. Small business generated 64% of all new jobs in the last decade. There are more than 30 million small businesses and 15 million home-based companies in the United States. BizTalkRadio is dedicated to shows about: sales & marketing, management, finance, work-life balance.
About Business Rockstars
Business Rockstars is an entrepreneurial business platform driven by radio, television, and social media. Host, President and Co-Founder Ken Rutkowski connects listeners to some of the biggest “Rockstar” CEO’s and entrepreneurs to share their experiences starting, growing and funding businesses. Rutkowski has been profiled in The Wall Street Journal, Fox News, BBC, Wired, BusinessWeek, and dozens of other publications worldwide. Rutkowski is a regular guest & correspondent for FOX, NPR, ABC, and was the technology host on CNET. Rutkowski founded and is CEO of METal International (Media, Entertainment, Technology, Alpha Leaders) a powerful 1,600 member organization boasting top CEO’s, VC’s & Entrepreneurs. Business Rockstars’ Chairman and Co-founder Steve Lehman was the Founder, Chairman and CEO of Premiere Radio Networks. http://www.businessrockstars.com
1. Energy costs
Do you work in an office? How old is it? When was the last time the insulation was updated? Do you turn all the lights off when you leave?
As a Texas based company, we know that you can’t get much work done in the heat. But, if you use heating or air-conditioning in your office, you should make sure your air-conditioning and heating units don’t have to work as hard when no one’s there. Turn the thermostat up or down when you leave and adjust it again in the morning when you get it. Make sure you turn off computers and lights when you leave. And, if you’re just starting out an office, think of investing in energy saving equipment, like more efficient monitors, modems, and even light bulbs.
As an entrepreneur, you are working with a limited budget. Before you go out and start hiring employees, take a look at the projects you want those employees to handle. Are they all permanent or long term? If not, you might want to hire out on contract rather than having a permanent employee.
Small businesses and entrepreneurs get a whole range of tax breaks, deductions, and benefits. We’ve mentioned some on this blog, like hiring your children. But, think about all the business expenses you incur, like travel, or business lunches, or conference fees. Are you making sure those are all reflected in your taxes? Take some time to research the benefits available to you and make sure you’re taking full advantage.
4. Shop around
If you find that you are in need of something for the office, don’t settle on the first price you find. If you’re looking for something like office furniture, you can always buy secondhand. If you need a modem or router, check more than one retailer. With the Internet, it’s easier than ever. You can also look for places that offer small business rewards programs or discounts.
What are some ways you save money around the office? What’s your biggest business expense you forgot to budget for? Share in the comments!
From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.