Category Archives: Biz Tech
You’re an entrepreneur on Twitter. Great. You can broadcast all your insights to an interested audience. But, it’s also a great place to find out what else is happening in the entrepreneurial world. If you’re an entrepreneur and you’re looking for new connections, here are the top 10 accounts you should be following on Twitter.
1. Richard Branson
The founder of Virgin is quite familiar with Twitter. He tweets a lot. If you’re looking for some nuggets of wisdom delivered directly to your feed, Richard Branson is the guy to do it.
2. Guy Kawasaki
Guy is an author of many marketing and business books. He’s seen behind the curtain at Apple and Google. He’s great at finding interesting material to share online, giving you a wide array of knowledge to look through.
3. Anita Campbell
Anita is the founder and CEO of Small Business Trends. The Small Business Trends blog curates info on small business resources, trends, and advice. Anita isn’t limited to text-based posts, either. She curates podcasts, videos, and more for her audience.
4. Bijan Sabet
If you want to stay up on to date on the latest technology, Bijan Sabet is the guy to do it. Bijan is a board member for Twitter. He’s also a partner at Spark Capitol. You can also take a look at his personal blog, http://www.bijansabet.com.
5. Seth Godin
If you’re an entrepreneur who hasn’t heard of Seth Godin…where have you been? Seth has written several bestselling books on entrepreneurship and marketing. Like many on this list, he has a personal blog at http://sethgodin.typepad.com/. Don’t miss it.
6. Caterina Fake
Caterina is the co-founder of Flickr and Hunch. She has the unique perspective of a woman entrepreneur. She tweets about her success as an entrepreneur, which can be inspiring and give you something to aspire to.
7. Brad Feld
Brad is the managing director of the Foundry Group. He invests in software and Internet companies. And, while he might not invest in your company, it gives you the chance to get into the mind of the investor. Also, he shares investments and trends to watch.
8. Cindy Ratzlaff
Rather than an entrepreneur, Cindy is a marketing strategist (her Twitter handle is @BrandYou, after all). She has created award-winning marketing platrforms. Forbes named her one of the “Top 30 Women Entrepreneurs to Follow on Twitter” if you need another reason to follow her. If you want some marketing tips, this is the place to go.
9. Jason Fried
Jason is the co-founder and CEO of 37Signals, which is a software for small businesses. His tweets focus on revenue generating business ideas. He also interacts with some of his followers, so don’t be afraid to reply to any of his tweets of interest. You may cultivate a relationship.
10. Randi Zuckerberg
Yes, that Zuckerberg. Randi is Mark’s older sister. She has a media company and likes to tweet about tech tips and technology. She’s also a writer for Wired magazine. You can never go wrong with that.
Who do you think is an essential Twitter personality every entrepreneur should follow? Share in the comments below! And don’t forget to follow @BizTV,.
“Get on mobile.” It’s been the mantra of 2013. Find some way to take your business not just online, but into the realm of smartphones. And, considering that smartphones account for more than 50% of the cell phone market, it’s not a bad idea.
But, how do you get on mobile?
A lot of companies are flocking to developing a mobile app. Here are some things you should know before you jump on that bandwagon:
1. Figure out what kind of app is successful
Go into the app store of your nearest mobile device and look up what is selling or being downloaded right now. Here’s the thing: none of them will have anything in common. That’s okay. This first tip was to make sure you were paying attention.
There’s no wrong way to make an app. You can’t predict what will be successful.
For some of you, that’s encouraging. For others, daunting. So, let’s look at this a different way. Try to find the apps for companies similar to yours. What are customers saying? How are they rating them? What are they asking for? Your market research is already right in front of you on your phone.
2. It isn’t magic.
There are plenty of ways to make your business both searchable and mobile friendly. An app isn’t a magical solution that will suddenly make you successful. Be aware of that. Can you name apps that everyone has hands down heard of? There’s probably only one: Angry Birds. If you focus on giving your customers a serviceable app that will get them what they want, when they want it, you’ve won. The rest is all extra.
3. It takes time
Once you decide to develop an app, it takes time to make it. There’s beta-testing involved. There’s different stages of development. There are lots of different design aspects. On top of that, apps need to be watched and updated as new operating systems, tablets, and phones become available. The thing about apps is that they are always a work in progress. If you don’t offer updates, new features, and bug fixes, people are going to delete it.
4. You don’t necessarily need one.
Really think about whether or not you need an app before you decide to develop one. I mean, really think about it. What can an app offer you that you don’t already have available somewhere online? Will this really give you the edge over the competition that you need? Does it keep you in line with your competition?
Given that apps are time consuming and sometimes expensive, try to take a look at your projected ROI for an app. If you don’t think it will make that much of a difference, think about finding other apps that already exist that you might be able to hitch a ride on (like Yelp or Foursquare, for brick-and-mortars).
If you think you’re late to the app game, you’re wrong. The mobile platform is ever evolving and there is always room for more apps. However, don’t rush in. Make sure you take time to look at your business and decide if an app is best for you.
Have you developed a mobile app for your business? What do you wish you had known going in? Share in the comments below!