Category Archives: Biz Tips
1. Energy costs
Do you work in an office? How old is it? When was the last time the insulation was updated? Do you turn all the lights off when you leave?
As a Texas based company, we know that you can’t get much work done in the heat. But, if you use heating or air-conditioning in your office, you should make sure your air-conditioning and heating units don’t have to work as hard when no one’s there. Turn the thermostat up or down when you leave and adjust it again in the morning when you get it. Make sure you turn off computers and lights when you leave. And, if you’re just starting out an office, think of investing in energy saving equipment, like more efficient monitors, modems, and even light bulbs.
As an entrepreneur, you are working with a limited budget. Before you go out and start hiring employees, take a look at the projects you want those employees to handle. Are they all permanent or long term? If not, you might want to hire out on contract rather than having a permanent employee.
Small businesses and entrepreneurs get a whole range of tax breaks, deductions, and benefits. We’ve mentioned some on this blog, like hiring your children. But, think about all the business expenses you incur, like travel, or business lunches, or conference fees. Are you making sure those are all reflected in your taxes? Take some time to research the benefits available to you and make sure you’re taking full advantage.
4. Shop around
If you find that you are in need of something for the office, don’t settle on the first price you find. If you’re looking for something like office furniture, you can always buy secondhand. If you need a modem or router, check more than one retailer. With the Internet, it’s easier than ever. You can also look for places that offer small business rewards programs or discounts.
What are some ways you save money around the office? What’s your biggest business expense you forgot to budget for? Share in the comments!
These days, we’re all looking for a quick way to get our business noticed. But, what if there’s a more lasting way to keep your business on the map? It’s not as hard as you might think. Here are our top three ways to make your business stand out and keep it that way:
1. Upgrade your website…and keep it updated.
You need to have a website, it needs to look like you made it in the last year, and you need to keep updating it. On the most basic level, it keeps the search engine bots happy. Your ranking in searches would be improved. Another reason you need to update your website is to make sure it is mobile ready. In January, 55% of Internet usage was on mobile technology. People will search for your business on their phones and mobile devices. You need to be where they’re searching.
2. Figure out what your customers want and give it to them.
I’m not talking about your products. You know what your customers are buying. In this instance, I’m talking about content marketing. If you make air conditioners, your customers might want to know about air conditioners, specifically the air conditioners you sell. Another way to do it is figure out what questions your customers are asking. How often have you typed a question into Google? Consider all the questions people are asking and see which ones you can provide an answer for.
3. Ask your customers for reviews
Your customers are your best advocates. If you have someone who is satisfied, you want them to shout your praises from the rooftops. Give them a forum to do that. Whether it’s a short video, a place on your website, or your Twitter account. Ask them to talk about you on Yelp or Foursquare. Get the stories out there.
How do you get your business noticed? How would you be an advocate for a business? Share in the comments!
Success is hard. We all want it; we’re not always sure when we get there. It doesn’t always feel like you’re achieving the success you have your eyes on, but are you measuring your success correctly?
Here are our top 8 ways to measure your success:
1. You’re willing to ask for help.
Being successful doesn’t mean doing everything by yourself. A measure of your success could be your willingness to work on a team. Finding the strength the ask for help is a sign your headed in the right direction.
2. The art of letting go.
The unsuccessful can cling to things that aren’t good for them and don’t make them happy. As a successful person, you’re able to let it go to seek your greater happiness.
3. You aren’t afraid of failure
Failure is only the opposite of success if you let it win. Successful people know that failure is just part of the process of growing.
4. You’re happy for others success
People who haven’t achieved personal success are jealous of the people who have. If you can be happy for people who have found their success, it’s a good sign for you. Also, it’s healthy.
5. You look forward to the future
The successful have things they look forward to. Is there something coming up in your future that you’re excited for? What do you anticipate? If you don’t look forward to anything, maybe try finding a meetup or conference that can kickstart your excitement.
6. You can measure your goals
Just because you haven’t reached your ultimate goal doesn’t mean you haven’t achieved some. I you’re feeling like you haven’t accomplished anything, take a look back over the past few years and see what you have done. You might find a list of goals that you knocked out of the park.
7. You aren’t the victim
People with a victim mentality have a problem being successful. If you spend your life thinking “why me?” then you never get around to saying “why not me?”
8. You focus on the things you can change.
There are a lot of things you can’t change. Successful people focus on the things they can change. If you spend too much time focusing on what you can’t change, you’re not changing things for the better.
How do you measure your success? What are some things you look at to mark your progress? Share in the comments.