Category Archives: Biz Tips

4 Business Expenses You Can Reduce Today

pennyBusiness expenses can get out of hand quickly. Sometimes, you forget to budget for things that can add up. We’re here to tell you what four business expenses you can reduce today.

1. Energy costs

Do you work in an office? How old is it? When was the last time the insulation was updated? Do you turn all the lights off when you leave?

As a Texas based company, we know that you can’t get much work done in the heat. But, if you use heating or air-conditioning in your office, you should make sure your air-conditioning and heating units don’t have to work as hard when no one’s there. Turn the thermostat up or down when you leave and adjust it again in the morning when you get it. Make sure you turn off computers and lights when you leave. And, if you’re just starting out an office, think of investing in  energy saving equipment, like more efficient monitors, modems, and even light bulbs.

2. Payroll

As an entrepreneur, you are working with a limited budget. Before you go out and start hiring employees, take a look at the projects you want those employees to handle. Are they all permanent or long term? If not, you might want to hire out on contract rather than having a permanent employee.

3. Research

Small businesses and entrepreneurs get a whole range of tax breaks, deductions, and benefits. We’ve mentioned some on this blog, like hiring your children. But, think about all the business expenses you incur, like travel, or business lunches, or conference fees. Are you making sure those are all reflected in your taxes? Take some time to research the benefits available to you and make sure you’re taking full advantage.

4. Shop around

If you find that you are in need of something for the office, don’t settle on the first price you find. If you’re looking for something like office furniture, you can always buy secondhand. If you need a modem or router, check more than one retailer. With the Internet, it’s easier than ever. You can also look for places that offer small business rewards programs or discounts.

What are some ways you save money around the office? What’s your biggest business expense you forgot to budget for? Share in the comments!

Interview: Christine White, marketing specialist of Infratel and MightyCall

Christine White, marketing specialist at Infratel, talks about MightyCall.

Listen to Chrstine’s interview here. Read the rest of this entry

5 Ways to Drive Traffic to Your Website

We all want more traffic. Especially if you’re an online business. There are plenty of ways to encourage people to come to your website. How many are you doing?

1. Get an email with your domain.

Websites cost money. They cost money to register, they cost money to build, and, sometimes they cost money to maintain. On GoDaddy, you get an email address when you register your domain. So, use it. When you send an email from yourname@yourdomain, your getting your web address out there with every email.

2. Encourage your friends to like and share.

When people like and share your website and content on social media, it becomes more visible on those social sites. And, the more fans you have on your page, the more people will see your content. Think about asking your friends to like and share before you start paying Facebook to boost your post.

3. Pay Facebook to boost your post.

Consider it part of your marketing budget. It may not work 100%, but it will get your content out there. Also, it allows you to pick the audience you want to see your content. Don’t disregard it as a money grab.

4. Email signature

Just like putting your domain name in your email address, you can also put it in your email signature. This helps your exposure, making sure people see your website address twice every email. They just might click through.

5. Tell the social media world where you work.

On your personal Facebook page, tell everyone where you work. There is a spot on Facebook where you can put your Education and Work. You can also put a domain name in your Twitter description. Make sure you have a LinkedIn company profile page that people can click on. Better yet, share your content on LinkedIn just like you would on other social sites. It might not seem like it encourages that behavior, but it’s actually a good place for driving traffic.

How do you drive traffic to your website? What are some things that you’ve tried and have failed? Share in the comments below!

Inspiration: 15 Tools Every Entrepreneur Should Have [INFOGRAPHIC]

15tools

Interview: David Troy, co-founder and CEO of 410 Labs

David Troy, CEO of 410 Labs, talks about their email program Mailstrom and how to get you to inbox 0.

410 Labs, makers of Mailstrom, is a lean product studio founded in 2010 by Dave Troy and Matthew Koll.

Listen to David’s interview here. Read the rest of this entry

3 Ways to Make Your Business Stand Out

These days, we’re all looking for a quick way to get our business noticed. But, what if there’s a more lasting way to keep your business on the map? It’s not as hard as you might think. Here are our top three ways to make your business stand out and keep it that way:

1. Upgrade your website…and keep it updated.

You need to have a website, it needs to look like you made it in the last year, and you need to keep updating it. On the most basic level, it keeps the search engine bots happy. Your ranking in searches would be improved. Another reason you need to update your website is to make sure it is mobile ready. In January, 55% of Internet usage was on mobile technology. People will search for your business on their phones and mobile devices. You need to be where they’re searching.

2. Figure out what your customers want and give it to them.

I’m not talking about your products. You know what your customers are buying. In this instance, I’m talking about content marketing. If you make air conditioners, your customers might want to know about air conditioners, specifically the air conditioners you sell. Another way to do it is figure out what questions your customers are asking. How often have you typed a question into Google? Consider all the questions people are asking and see which ones you can provide an answer for.

3. Ask your customers for reviews

Your customers are your best advocates. If you have someone who is satisfied, you want them to shout your praises from the rooftops. Give them a forum to do that. Whether it’s a short video, a place on your website, or your Twitter account. Ask them to talk about you on Yelp or Foursquare. Get the stories out there.

How do you get your business noticed? How would you be an advocate for a business? Share in the comments!

 

Interview: Eileen Brown, Author of Working the Crowd

workingEileen Brown is CEO of Amastra the author of Working the Crowd.
Click here to listen to Eileen’s interview.

Read the rest of this entry

8 Ways to Measure Your Success

Success is hard. We all want it; we’re not always sure when we get there. It doesn’t always feel like you’re achieving the success you have your eyes on, but are you measuring your success correctly?

Here are our top 8 ways to measure your success:

1. You’re willing to ask for help.

Being successful doesn’t mean doing everything by yourself. A measure of your success could be your willingness to work on a team. Finding the strength the ask for help is a sign your headed in the right direction.

2. The art of letting go.

The unsuccessful can cling to things that aren’t good for them and don’t make them happy. As a successful person, you’re able to let it go to seek your greater happiness.

3. You aren’t afraid of failure

Failure is only the opposite of success if you let it win. Successful people know that failure is just part of the process of growing.

4. You’re happy for others success

People who haven’t achieved personal success are jealous of the people who have. If you can be happy for people who have found their success, it’s a good sign for you. Also, it’s healthy.

5. You look forward to the future

The successful have things they look forward to. Is there something coming up in your future that you’re excited for? What do you anticipate? If you don’t look forward to anything, maybe try finding a meetup or conference that can kickstart your excitement.

6. You can measure your goals

Just because you haven’t reached your ultimate goal doesn’t mean you haven’t achieved some. I you’re feeling like you haven’t accomplished anything, take a look back over the past few years and see what you have done. You might find a list of goals that you knocked out of the park.

7. You aren’t the victim

People with a victim mentality have a problem being successful. If you spend your life thinking “why me?” then you never get around to saying “why not me?”

8. You focus on the things you can change.

There are a lot of things you can’t change. Successful people focus on the things they can change. If you spend too much time focusing on what you can’t change, you’re not changing things for the better.

How do you measure your success? What are some things you look at to mark your progress? Share in the comments.

Interview: Amanda Pekoe, co-founder and CEO of The Pekoe Group

pekoeAmanda Pekoe is the co-founder and CEO of The Pekoe Group. The Pekoe Group is a full-service boutique marketing and advertising agency offering their creative ingenuity to you.

Listen to Amanda’s interview here. Read the rest of this entry

Inspiration: The Startup Founder Cheat Sheet [INFOGRAPHIC]

startupfounder

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