Category Archives: Entrepreneur

Interview: David Troy, co-founder and CEO of 410 Labs

David Troy, CEO of 410 Labs, talks about their email program Mailstrom and how to get you to inbox 0.

410 Labs, makers of Mailstrom, is a lean product studio founded in 2010 by Dave Troy and Matthew Koll.

Listen to David’s interview here. Read the rest of this entry

Inspiration: 7 Types of Employees You Should Fire [Infographic]

fire

3 Ways to Make Your Business Stand Out

These days, we’re all looking for a quick way to get our business noticed. But, what if there’s a more lasting way to keep your business on the map? It’s not as hard as you might think. Here are our top three ways to make your business stand out and keep it that way:

1. Upgrade your website…and keep it updated.

You need to have a website, it needs to look like you made it in the last year, and you need to keep updating it. On the most basic level, it keeps the search engine bots happy. Your ranking in searches would be improved. Another reason you need to update your website is to make sure it is mobile ready. In January, 55% of Internet usage was on mobile technology. People will search for your business on their phones and mobile devices. You need to be where they’re searching.

2. Figure out what your customers want and give it to them.

I’m not talking about your products. You know what your customers are buying. In this instance, I’m talking about content marketing. If you make air conditioners, your customers might want to know about air conditioners, specifically the air conditioners you sell. Another way to do it is figure out what questions your customers are asking. How often have you typed a question into Google? Consider all the questions people are asking and see which ones you can provide an answer for.

3. Ask your customers for reviews

Your customers are your best advocates. If you have someone who is satisfied, you want them to shout your praises from the rooftops. Give them a forum to do that. Whether it’s a short video, a place on your website, or your Twitter account. Ask them to talk about you on Yelp or Foursquare. Get the stories out there.

How do you get your business noticed? How would you be an advocate for a business? Share in the comments!

 

Required Reading for Entrepreneurs: Outliers by Malcolm Gladwell

outliersThere is a story that is usually told about extremely successful people, a story that focuses on intelligence and ambition. Gladwell argues that the true story of success is very different, and that if we want to understand how some people thrive, we should spend more time looking around them-at such things as their family, their birthplace, or even their birth date. And in revealing that hidden logic, Gladwell presents a fascinating and provocative blueprint for making the most of human potential.<

In The Tipping Point Gladwell changed the way we understand the world. In Blink he changed the way we think about thinking. In OUTLIERS he transforms the way we understand success.

Inspiration: The A-ha Moments [INFOGRAPHIC]

the-aha-moments-of-entrepreneurs-infographic

8 Ways to Measure Your Success

Success is hard. We all want it; we’re not always sure when we get there. It doesn’t always feel like you’re achieving the success you have your eyes on, but are you measuring your success correctly?

Here are our top 8 ways to measure your success:

1. You’re willing to ask for help.

Being successful doesn’t mean doing everything by yourself. A measure of your success could be your willingness to work on a team. Finding the strength the ask for help is a sign your headed in the right direction.

2. The art of letting go.

The unsuccessful can cling to things that aren’t good for them and don’t make them happy. As a successful person, you’re able to let it go to seek your greater happiness.

3. You aren’t afraid of failure

Failure is only the opposite of success if you let it win. Successful people know that failure is just part of the process of growing.

4. You’re happy for others success

People who haven’t achieved personal success are jealous of the people who have. If you can be happy for people who have found their success, it’s a good sign for you. Also, it’s healthy.

5. You look forward to the future

The successful have things they look forward to. Is there something coming up in your future that you’re excited for? What do you anticipate? If you don’t look forward to anything, maybe try finding a meetup or conference that can kickstart your excitement.

6. You can measure your goals

Just because you haven’t reached your ultimate goal doesn’t mean you haven’t achieved some. I you’re feeling like you haven’t accomplished anything, take a look back over the past few years and see what you have done. You might find a list of goals that you knocked out of the park.

7. You aren’t the victim

People with a victim mentality have a problem being successful. If you spend your life thinking “why me?” then you never get around to saying “why not me?”

8. You focus on the things you can change.

There are a lot of things you can’t change. Successful people focus on the things they can change. If you spend too much time focusing on what you can’t change, you’re not changing things for the better.

How do you measure your success? What are some things you look at to mark your progress? Share in the comments.

Inspiration: Cameron Herold: Let’s raise kids to be entrepreneurs [Video]

Bored in school, failing classes, at odds with peers: This child might be an entrepreneur, says Cameron Herold. In his talk, he makes the case for parenting and education that helps would-be entrepreneurs flourish — as kids and as adults.

Required Reading for Entrepreneurs: The Wisdom of Failure by Laurence G. Weinzimmer and Jim McConoughey

wisdomThe “how-not-to” leadership book
There is a paradox in leadership: we can only succeed by knowing failure. Every accomplished leader knows there are minefields of failures that need to be navigated in order to succeed. Wouldn’t it be great to have the insights to help you prevent from making avoidable mistakes? Unfortunately, in business talking about mistakes can be taboo, and, at a certain level, learning from failure is not an option. Weinzimmer and McConoughey speak frankly about the things that are difficult to talk about – the unvarnished truths necessary to become a successful leader.

  • Based on a groundbreaking 7-year study of what almost 1000 managers across 21 industries really think about lessons from failures
  • Includes exclusive interview material from CEOs at a wide range of organizations, including major firms such as Caterpillar, Priceline.com, and Allstate; startups; and entrepreneurial small businesses
  • Drills down into failure to uncover the strategies that aspiring leaders need in order to avoid the most damning leadership mistakes: unbalanced orchestration, drama management, and reckless vanity

Learning from the mistakes of others is a necessary part of the journey of effective leadership, and this book offers an indispensable guide to learning these powerful lessons—without paying the price of failure.

Interview: Nikhil Arora, co-founder of Back to the Roots

Nikhil Arora is co-founder of Back to the Roots.nikhil

Listen to Nikhil’s interview here. Read the rest of this entry

Inspiration: The Startup Founder Cheat Sheet [INFOGRAPHIC]

startupfounder

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