Category Archives: Inspiration

Inspiration: 7 Types of Employees You Should Fire [Infographic]

fire

Required Reading for Entrepreneurs: Outliers by Malcolm Gladwell

outliersThere is a story that is usually told about extremely successful people, a story that focuses on intelligence and ambition. Gladwell argues that the true story of success is very different, and that if we want to understand how some people thrive, we should spend more time looking around them-at such things as their family, their birthplace, or even their birth date. And in revealing that hidden logic, Gladwell presents a fascinating and provocative blueprint for making the most of human potential.<

In The Tipping Point Gladwell changed the way we understand the world. In Blink he changed the way we think about thinking. In OUTLIERS he transforms the way we understand success.

Inspiration: The A-ha Moments [INFOGRAPHIC]

the-aha-moments-of-entrepreneurs-infographic

Required Reading for Entrepreneurs: Enchantment by Guy Kawasaki

The author of the international bestseller The Art of the Start offers a new perspective on the art of influence.

enchantmentGuy Kawasaki’s acclaimed books have established him as the entrepreneur’s entrepreneur, and in The Art of the Start he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction.

Enchantment‘s fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It’s enchantment that enables us to maneuver through difficult decisions, break people’s entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals.

Kawasaki’s advice includes:
• How to Achieve Rapport, Credibility, and Trust
• How to Help People Enchant Themselves
• How to Overcome Resistance
• How to Enchant Your Employees…and Your Boss
• How to Resist Enchantment

Anchored by his road-tested wisdom and inimitable wit, Enchantment is another classic from one of the most respected voices in business today.

Interview: Amanda Pekoe, co-founder and CEO of The Pekoe Group

pekoeAmanda Pekoe is the co-founder and CEO of The Pekoe Group. The Pekoe Group is a full-service boutique marketing and advertising agency offering their creative ingenuity to you.

Listen to Amanda’s interview here. Read the rest of this entry

Inspiration: Cameron Herold: Let’s raise kids to be entrepreneurs [Video]

Bored in school, failing classes, at odds with peers: This child might be an entrepreneur, says Cameron Herold. In his talk, he makes the case for parenting and education that helps would-be entrepreneurs flourish — as kids and as adults.

Required Reading for Entrepreneurs: The Wisdom of Failure by Laurence G. Weinzimmer and Jim McConoughey

wisdomThe “how-not-to” leadership book
There is a paradox in leadership: we can only succeed by knowing failure. Every accomplished leader knows there are minefields of failures that need to be navigated in order to succeed. Wouldn’t it be great to have the insights to help you prevent from making avoidable mistakes? Unfortunately, in business talking about mistakes can be taboo, and, at a certain level, learning from failure is not an option. Weinzimmer and McConoughey speak frankly about the things that are difficult to talk about – the unvarnished truths necessary to become a successful leader.

  • Based on a groundbreaking 7-year study of what almost 1000 managers across 21 industries really think about lessons from failures
  • Includes exclusive interview material from CEOs at a wide range of organizations, including major firms such as Caterpillar, Priceline.com, and Allstate; startups; and entrepreneurial small businesses
  • Drills down into failure to uncover the strategies that aspiring leaders need in order to avoid the most damning leadership mistakes: unbalanced orchestration, drama management, and reckless vanity

Learning from the mistakes of others is a necessary part of the journey of effective leadership, and this book offers an indispensable guide to learning these powerful lessons—without paying the price of failure.

Inspiration: The Startup Founder Cheat Sheet [INFOGRAPHIC]

startupfounder

Required Reading for Entrepreneurs: Youtility: Why Smart Marketing is About Help Not Hype by Jay Baer {Comment to Win!}

youtilityThe difference between helping and selling is just two letters

If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

Jay Baer’s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Tell us why you want to upgrade your marketing. Comment to win a copy of Jay Baer’s Youtility.

5 More Reasons to Start Your Own Business

Last week, we talked about our top 5 reasons to start your own business and guess what? We have 5 more.

You ready? Because here we go!

1. You will finally have the respect you deserve

Mainly, you’ll learn to respect yourself. I’m not going to sugarcoat it. Starting your own business is tough. More than tough. It might be the hardest thing you’ve ever done. When you get to the other side, success or failure, you’ll see exactly what you’re capable of when pursuing your passion and dreams. Everyone surrounding you on the endeavor will see it, too.

2. You’ll create jobs

In the last post, we talked about the tax breaks that come with hiring your family. That’s all well and good, but think about all the other jobs you’re creating. You’ll be an economy-stimulation machine. You’ll have the chance to mine and cultivate talent. You’ll be the one in the boss’s seat.

3. Your story will reach your customers

When we talk about branding on this site, one of the things we like to talk about is sharing your story. Why are you here? Why is this the thing you’re passionate about? When you share your passion with people, they can passionate in response. Your customers are the perfect people to hear your story and help you spread the word.

4. You can flex your creative muscle

One of the big things the self-employed tend to do is find their creative flow and use it to advance and grow their business. Imagine what kind of entrepreneur/boss/innovator you can be when you are allowed to work the way you’re comfortable with. Being your own boss let’s you off the leash to explore your full capabilities. Go as far as you can.

5. Start a legacy

Whether you want to keep the company in the family or hand it over to your most trusted second in command, you have started something that could last for a long time. Your business could be enduring. You could start something that lasts far into the future, beginning with your own innovation and spreading out for generations to come.

Why would you start your own business? Did you start your own business? What pushed or inspired you to jump from the corporate world into the world of self-employment? Share in the comments!

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