Category Archives: Internet
Short, tall, big, small, your business needs some kind of website to survive in this day and age. It doesn’t have to be big and flashy, but it does need to exist to make sure people can find you and confirm you are who you say you are. Want to know what should be on your website? We have some ideas in this post here.
But, before you launch your website, here are some things you need to double check before throwing yourself on the world wide web.
1. Spelling and grammar
I know. Who wants to spend all that time searching for spelling mistakes? Well, your customers are going to notice, so you should take more than passing glance at your spelling and grammar.
Does your website work on all platforms? If it only works in Internet Explorer, you’re going to have a problem. A big problem. Open your website in multiple browsers to see how it looks. If you’re having a real hard time making it show up where it should, you might need to hire a web developer to fix it.
3. Titles and metadata
Okay, this stuff is starting to get a little more tricky. Titles and metadata are mainly things that help with search engine optimization. Even more layman, it helps people find your website. Make sure your pages have page titles at the top and descriptions that the search engines can display.
Yes. Check every link. As the Internet gets older, links start to break down and lead to web pages that are no longer there. At your launch, make sure your links aren’t already out of date. Check them all, even if it takes awhile.
5. Check the forms page
Make sure your forms are going to the right email address. If you don’t see anything, you need to recode. People will get frustrated when they can’t seem to contact you.
6. Set up analytics
The go-to is Google Analytics because it’s free and it’s Google. You have to embed a code on your website, but trust me. It will come in handy later so you know what your traffic likes and doesn’t like.
7. Build a 404 page
A 404 page shows up when someone is looking for something that isn’t there. You want to build a 404 page that will be a landing place for people who type something in incorrectly. You don’t want to 404 page to show up everywhere, but you do want a default one that has your header on it so people know something’s wrong.
8. Back it up
You should have a backup of your website somewhere. Just in case.
Just in case.
9. Have content
I know this sounds like a given, but you don’t want to have an empty website. Coming soon pages are okay for a little while, but you want to make sure there’s something there for people to look at.
10. Talk to your employees/coworkers
Have them take a look at the website before you launch it. You should have more than one pair of eyes on the site to make sure you see everything. Have them run some of these checks, too.
If you’re really dead set against getting yourself a website, we understand. Check out this post on how to get your business online without building a website.
What do you check on before you launch a website? Share in the comments below!
You’re an entrepreneur on Twitter. Great. You can broadcast all your insights to an interested audience. But, it’s also a great place to find out what else is happening in the entrepreneurial world. If you’re an entrepreneur and you’re looking for new connections, here are the top 10 accounts you should be following on Twitter.
1. Richard Branson
The founder of Virgin is quite familiar with Twitter. He tweets a lot. If you’re looking for some nuggets of wisdom delivered directly to your feed, Richard Branson is the guy to do it.
2. Guy Kawasaki
Guy is an author of many marketing and business books. He’s seen behind the curtain at Apple and Google. He’s great at finding interesting material to share online, giving you a wide array of knowledge to look through.
3. Anita Campbell
Anita is the founder and CEO of Small Business Trends. The Small Business Trends blog curates info on small business resources, trends, and advice. Anita isn’t limited to text-based posts, either. She curates podcasts, videos, and more for her audience.
4. Bijan Sabet
If you want to stay up on to date on the latest technology, Bijan Sabet is the guy to do it. Bijan is a board member for Twitter. He’s also a partner at Spark Capitol. You can also take a look at his personal blog, http://www.bijansabet.com.
5. Seth Godin
If you’re an entrepreneur who hasn’t heard of Seth Godin…where have you been? Seth has written several bestselling books on entrepreneurship and marketing. Like many on this list, he has a personal blog at http://sethgodin.typepad.com/. Don’t miss it.
6. Caterina Fake
Caterina is the co-founder of Flickr and Hunch. She has the unique perspective of a woman entrepreneur. She tweets about her success as an entrepreneur, which can be inspiring and give you something to aspire to.
7. Brad Feld
Brad is the managing director of the Foundry Group. He invests in software and Internet companies. And, while he might not invest in your company, it gives you the chance to get into the mind of the investor. Also, he shares investments and trends to watch.
8. Cindy Ratzlaff
Rather than an entrepreneur, Cindy is a marketing strategist (her Twitter handle is @BrandYou, after all). She has created award-winning marketing platrforms. Forbes named her one of the “Top 30 Women Entrepreneurs to Follow on Twitter” if you need another reason to follow her. If you want some marketing tips, this is the place to go.
9. Jason Fried
Jason is the co-founder and CEO of 37Signals, which is a software for small businesses. His tweets focus on revenue generating business ideas. He also interacts with some of his followers, so don’t be afraid to reply to any of his tweets of interest. You may cultivate a relationship.
10. Randi Zuckerberg
Yes, that Zuckerberg. Randi is Mark’s older sister. She has a media company and likes to tweet about tech tips and technology. She’s also a writer for Wired magazine. You can never go wrong with that.
Who do you think is an essential Twitter personality every entrepreneur should follow? Share in the comments below! And don’t forget to follow @BizTV,.