Category Archives: Technology

5 Apps for Entrepreneurs

It‘s here. The iPhone 6 (and bendable iPhone 6 Plus!) are taking the world by storm. Now that you have the hardware upgrade, it’s time to bring your apps up to date. Here are our top 5 apps for entrepreneurs.

1. TrackMaven

TrackMaven lets you monitor your competition. TrackMaven analyzes the data from your marketing content. It also lets you analyze your competitors marketing efforts. This helps you identify what you customers (or competitors customers) are looking for. You can this use the data to better target your audience.

2. Free Wi-fi Finder

That’s right. And app that finds free wi-fi. You never know when you’re going to need a strong, fast, reliable connection, so be prepared.

3. Uber

Sure, there’s been a lot of talk about Uber lately. Will the government shut them down? Well, we’re not sure yet, but while it’s still legal, you should make use of it. Whether you’re visiting a city or you live in one, Uber is a reliable way to get around. Don’t ever hail a cab again.

4. Mint

Where’s the money going? Mint helps you keep track of your personal finances. As an entrepreneur, you want to keep an eye on your cash flow. Mint can pull in all your data from bank statements to auto insurance and mortgage costs. You can also monitor your investments.

5. Unroll.me

Unroll.me is an app for your email. It lets you target all the junk and get rid of it in one click. Not only does it delete the emails, it also gives you the option of unsubscribing without having to go through all the rigamarole that unsubscribing requires. So, if you’re tired of hearing about every sale that Yankee Candle has, Unroll.me is for you.

Bonus!

There’s a bonus! It’s not really an app, but here it is:

An external phone charger.

While cell phone battery life is improving with each new phone, as an entrepreneur, you probably spend more time on the phone than most people. An external phone charger, when charged, should hold at least another 50% of battery life for your cell. Some hold even more than that. Plus, they’re usually around $20, so it won’t break the bank.

What are your essential apps for entrepreneurs? Share in the comments!

5 Ways to Drive Traffic to Your Website

We all want more traffic. Especially if you’re an online business. There are plenty of ways to encourage people to come to your website. How many are you doing?

1. Get an email with your domain.

Websites cost money. They cost money to register, they cost money to build, and, sometimes they cost money to maintain. On GoDaddy, you get an email address when you register your domain. So, use it. When you send an email from yourname@yourdomain, your getting your web address out there with every email.

2. Encourage your friends to like and share.

When people like and share your website and content on social media, it becomes more visible on those social sites. And, the more fans you have on your page, the more people will see your content. Think about asking your friends to like and share before you start paying Facebook to boost your post.

3. Pay Facebook to boost your post.

Consider it part of your marketing budget. It may not work 100%, but it will get your content out there. Also, it allows you to pick the audience you want to see your content. Don’t disregard it as a money grab.

4. Email signature

Just like putting your domain name in your email address, you can also put it in your email signature. This helps your exposure, making sure people see your website address twice every email. They just might click through.

5. Tell the social media world where you work.

On your personal Facebook page, tell everyone where you work. There is a spot on Facebook where you can put your Education and Work. You can also put a domain name in your Twitter description. Make sure you have a LinkedIn company profile page that people can click on. Better yet, share your content on LinkedIn just like you would on other social sites. It might not seem like it encourages that behavior, but it’s actually a good place for driving traffic.

How do you drive traffic to your website? What are some things that you’ve tried and have failed? Share in the comments below!

Interview: David Troy, co-founder and CEO of 410 Labs

David Troy, CEO of 410 Labs, talks about their email program Mailstrom and how to get you to inbox 0.

410 Labs, makers of Mailstrom, is a lean product studio founded in 2010 by Dave Troy and Matthew Koll.

Listen to David’s interview here. Read the rest of this entry

Interview: Eileen Brown, Author of Working the Crowd

workingEileen Brown is CEO of Amastra the author of Working the Crowd.
Click here to listen to Eileen’s interview.

Read the rest of this entry

Interview: Amanda Pekoe, co-founder and CEO of The Pekoe Group

pekoeAmanda Pekoe is the co-founder and CEO of The Pekoe Group. The Pekoe Group is a full-service boutique marketing and advertising agency offering their creative ingenuity to you.

Listen to Amanda’s interview here. Read the rest of this entry

Interview: Matthew Edgar, Founder and Developer for SpringTrax

springMatthew Edgar is the founder and developer for SpringTrax. SpringTrax can help hunt down and wipe out all your broken links and 404 errors.

Listen to Matthew’s interview here. Read the rest of this entry

Interview: Amy Abatangle, VP of Sales and Marketing at Untangle

Amy Abatangle is the VP of Sales and Marketing at Untangle.

Listen to Amy’s interview here. Read the rest of this entry

Interview: Megan Berry, head of community and social product at RebelMouse

Megan Berry is the head of community and social product at RebelMouse.

Listen to Megan’s interview here. Read the rest of this entry

Inspiration: 100 Social Networking Statistics & Facts [Infographic]

100SocialNetworkingStatistics_50e6990f1ebf8

Inspiration: Crowdfunding – The Power of the Crowd [Infographic]

crowdfunding

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