Category Archives: Technology

Interview: Matthew Edgar, Founder and Developer for SpringTrax

springMatthew Edgar is the founder and developer for SpringTrax. SpringTrax can help hunt down and wipe out all your broken links and 404 errors.

Listen to Matthew’s interview here. Read the rest of this entry

Interview: Amy Abatangle, VP of Sales and Marketing at Untangle

Amy Abatangle is the VP of Sales and Marketing at Untangle.

Listen to Amy’s interview here. Read the rest of this entry

Interview: Megan Berry, head of community and social product at RebelMouse

Megan Berry is the head of community and social product at RebelMouse.

Listen to Megan’s interview here. Read the rest of this entry

Inspiration: 100 Social Networking Statistics & Facts [Infographic]

100SocialNetworkingStatistics_50e6990f1ebf8

Inspiration: Crowdfunding – The Power of the Crowd [Infographic]

crowdfunding

Interview: Brian Dodds, President of Recognition Professionals International

Brian Dodds, president of Recognition Professionals International, talks about incentives to boost employee productivity through recognition.

Listen to Brian’s interview here. Read the rest of this entry

Inspiration: Should you build a Mobile App or a Mobile Website? [Infographic]

Check out the original post from MDG  Management here!mobilewebsite

 

Interview: Justin Esgar, founder of Autriv Software Development

esgarJustin Esgar, founder of Autriv Software Development, talks about their app SignMyPad that allows you to sign and secure documents on a tablet. He’s also founder of NYC Truck Food.

Listen to Justin’s interview here. Read the rest of this entry

Interview: Tony Emerson, SEO Specialist at SpareFoot

Tony Emerson, SEO analyst at SpareFoot, tells us about the changing atmosphere of search engine optimization and how to make your business more searchable.

Listen to Tony’s interview here. Read the rest of this entry

10 Things to Put on Your Website Checklist

Short, tall, big, small, your business needs some kind of website to survive in this day and age. It doesn’t have to be big and flashy, but it does need to exist to make sure people can find you and confirm you are who you say you are. Want to know what should be on your website? We have some ideas in this post here.

But, before you launch your website, here are some things you need to double check before throwing yourself on the world wide web.

1. Spelling and grammar

I know. Who wants to spend all that time searching for spelling mistakes? Well, your customers are going to notice, so you should take more than passing glance at your spelling and grammar.

2. Compatability

Does your website work on all platforms? If it only works in Internet Explorer, you’re going to have a problem. A big problem. Open your website in multiple browsers to see how it looks. If you’re having a real hard time making it show up where it should, you might need to hire a web developer to fix it.

3. Titles and metadata

Okay, this stuff is starting to get a little more tricky. Titles and metadata are mainly things that help with search engine optimization. Even more layman, it helps people find your website. Make sure your pages have page titles at the top and descriptions that the search engines can display.

4. Links

Yes. Check every link. As the Internet gets older, links start to break down and lead to web pages that are no longer there. At your launch, make sure your links aren’t already out of date. Check them all, even if it takes awhile.

5. Check the forms page

Make sure your forms are going to the right email address. If you don’t see anything, you need to recode. People will get frustrated when they can’t seem to contact you.

6. Set up analytics

The go-to is Google Analytics because it’s free and it’s Google. You have to embed a code on your website, but trust me. It will come in handy later so you know what your traffic likes and doesn’t like.

7. Build a 404 page

A 404 page shows up when someone is looking for something that isn’t there. You want to build a 404 page that will be a landing place for people who type something in incorrectly. You don’t want to 404 page to show up everywhere, but you do want a default one that has your header on it so people know something’s wrong.

8. Back it up

You should have a backup of your website somewhere. Just in case.

Trust me.

Just in case.

9. Have content

I know this sounds like a given, but you don’t want to have an empty website. Coming soon pages are okay for a little while, but you want to make sure there’s something there for people to look at.

10. Talk to your employees/coworkers

Have them take a look at the website before you launch it. You should have more than one pair of eyes on the site to make sure you see everything. Have them run some of these checks, too.

If you’re really dead set against getting yourself a website, we understand. Check out this post on how to get your business online without building a website.

What do you check on before you launch a website? Share in the comments below!

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