Blog Archives

5 Ways to Drive Traffic to Your Website

We all want more traffic. Especially if you’re an online business. There are plenty of ways to encourage people to come to your website. How many are you doing?

1. Get an email with your domain.

Websites cost money. They cost money to register, they cost money to build, and, sometimes they cost money to maintain. On GoDaddy, you get an email address when you register your domain. So, use it. When you send an email from yourname@yourdomain, your getting your web address out there with every email.

2. Encourage your friends to like and share.

When people like and share your website and content on social media, it becomes more visible on those social sites. And, the more fans you have on your page, the more people will see your content. Think about asking your friends to like and share before you start paying Facebook to boost your post.

3. Pay Facebook to boost your post.

Consider it part of your marketing budget. It may not work 100%, but it will get your content out there. Also, it allows you to pick the audience you want to see your content. Don’t disregard it as a money grab.

4. Email signature

Just like putting your domain name in your email address, you can also put it in your email signature. This helps your exposure, making sure people see your website address twice every email. They just might click through.

5. Tell the social media world where you work.

On your personal Facebook page, tell everyone where you work. There is a spot on Facebook where you can put your Education and Work. You can also put a domain name in your Twitter description. Make sure you have a LinkedIn company profile page that people can click on. Better yet, share your content on LinkedIn just like you would on other social sites. It might not seem like it encourages that behavior, but it’s actually a good place for driving traffic.

How do you drive traffic to your website? What are some things that you’ve tried and have failed? Share in the comments below!

Inspiration: 100 Social Networking Statistics & Facts [Infographic]

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Inspiration: Chris Rodriguez Growth with Facebook Ads, Twitter, and LinkedIn

Chris Rodriguez is the Growth Marketing Manager at Knewton.
In this episode Chris breaks down growth hacking. Then he gives us an awesome trick to get more out of your Facebook Ads. He also goes over how he organically generates growth from both Twitter and LinkedIn. Lastly he drops knowledge on us about infographics and Google Plus.

Inspiration: Personal Branding with Social Media [Infographic]

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Handling a Social Media Crisis

Social media is a wonderful marketing tool. Every day, people are finding new and innovative waysHandling a Social Media Crisis to communicate with each other through social media and businesses are no exception. From Foursquare locations and deals to hashtags and Twitter chats, you can reach a very specific client base when you need to.

But, what happens when social media gets out of hand? A number of businesses have been on the wrong side of a social media crisis. From hashtag hijacking to overwhelming response, things can go from bad to terrible in a matter of moments.

Here are some ways to get you out of that social media hole.

Don’t panic

No matter what kind of PR disaster you find yourself in, the first thing to remember is don’t panic. A panicked response is guaranteed to be worse than one that’s well thought out and well executed. Take a second to breathe before acting.

Assess

What went wrong? How? Why? Was there something you did that caused the backlash? While you might not be able to answer these questions immediately, you need to know where you are before you can move forward. If you can track back the crisis to where it started going wrong, you might find your solution.

Assemble your team

Social media crises happen fast. Really fast. Like, in a matter of hours fast. Have a team in place that’s aware of the time constraints of a crisis. If you can, run some drills. Know who has the good ideas in the room. You may have to step aside and let someone else take the lead. You don’t want to plan on a crisis happening, but you do want to be prepared for it.

Admit you were wrong

Things happen. People make mistakes. You shouldn’t ignore the fact that you and your company can make mistakes, too. People respond to genuine apologies. Don’t act high and mighty; admit your faults.

Communicate

Social media is a medium based on communication. When people are upset and saying things about you, let them. Give it some time. Respond. Ask them what the issue is and how you can help. Don’t be condescending. Don’t be accusatory. In the same way that you can make mistakes, so can your customers. If you expect them to forgive you, you should be expected to forgive them. Do NOT brush your customers aside. Do NOT disregard them. Engage and start a dialogue.

What social media crises did you think were handed well? Which were handled poorly? Share in the comments below.

Make it Stick: Tips on making your website more sticky

You have a website. Now what? One of the things that helps with your website traffic is making your site sticky. A sticky Make it Stick: Tips on making your website more stickywebsite is a site that visitors want to stay on and explore. A sticky website helps your traffic numbers. If people are only on your site for 30 seconds, you aren’t going to get a very good reach. Sticky websites are shared more often then websites that aren’t.

Here are some tips to keep your traffic on your site.

1. Experiment

Not everyone wants to sit and read articles all day. One of the ways to keep people looking is by varying the way you deliver the information. On our site, we try to bring you video, infographics, and other text based posts to deliver information in different ways. If you have interviews or product spotlights, those are other ways to display things to your customers.

2. Make it pretty

How readable are your text posts? If you have one big chunk of text, people aren’t going to stick around. You need to break it up to promote readability. Make it look good.

3. Actionable

You’re not just looking for visitors, you want to encourage engagement. At the end of your posts, include something that calls for a response. Not everyone is going to respond to the prompt, but some might answer the call to action.

4. Include related posts and internal links

If someone is using a service like StumbleUpon or comes across a link that was shared on Twitter or Facebook, chances are they didn’t find your website from the front page. If you’ve talked about a specific topic in your blog, make sure you link in the post to the previous post. A related post widget should be able to grab other posts based on similar keywords that lets your visitors find similar content throughout your site. If you are talking about a product or service, link to a page where you can purchase that product or service or find out more.

How long do people spend on your website? What have you done to make it sticky? Share in the comments below.

Getting Your Business Online without a Website

You might not have the time to get your business active on social media. You might not be able to blog everyday, or have a website. So, what can you do? Here are how you can get your brick-and-mortar online.

Get on Foursquare

You should claim your location as soon as you can. Chances are, someone has already tagged your business on Foursquare. Over 100 million people can find your business through Foursquare and our partner network. Claim your listing and make sure your information is up to date. Plus, when you claim, you get access to all of our free business tools. You should doe this is the browser. Here’s how you claim it.

First, create a personal account on FourSquare.

Second, search for your business.

Three, at the bottom of the right sidebar, there’s a question, “Do you manage this location?”Below that is a link that says “Claim here.” Click it and there you have it!

Claim you business on Yelp

It’s almost the same as FourSquare. Here’s a link to the page.

Add a Facebook Page

Normally, a Facebook page requires some maintenance. If you aren’t going to spend too much time on it, it isn’t a top priority. However, if you have a Facebook page, you are more searchable in Facebook. Also, you can add your address so people can find your locations. Even if you aren’t going to delve into content marketing, you can still have a presence.

Create a Google+ page

While you don’t need to maintain the page like a Facebook page, a Google+ page is good because it bumps up your legitimacy in the search engine. Here’s a link to starting a Google+ page.

Do you have other ways of getting online without creating a web page? Tell us in the comments!

Capitalizing on Opportunity

According to the papers, the Ravens won the Super Bowl.

According to Twitter, the winner was Oreo. And they won with an ad that didn’t go to CBS.

Everyone knew that this Super Bowl was going to be big for second screen viewers. If you aren’t familiar with “second screen” yet, the second screen refers to when television viewers have another screen in front of them, be it a computer, a smartphone, or a tablet. Super Bowl XLVII generated 231,500 tweets a minute, racking up 24.1 million tweets over the course of the whole game.

  • The big moments included:The power outage (231,500 tweets per minute, or TPM);
  • the 108-yard kickoff return by Raven’s Jacoby Jones (185,000 TPM);
  • the Raven’s winning moment (183,000 TPM);
  • Jones’ 56 yard caught pass for a touchdown (168,000 TPM);
  • Gore’s 49ers’ touchdown (131,000 TPM).

Beyonce’s halftime show generated 5.5 million tweets itself, which was more than was tweeted during the entire Super Bowl last year.

Most of the Super Bowl ads had some kind of hashtag tie-in to get people taking it to the second screen.

So why is Oreo the winner?

Oreo jumped on the blackout with this picture attached to a tweet. Their tweet read “Power out? No problem.”

The message caught on almost immediately, getting nearly 15,000 retweets (as of this writing) and more than 20,000 likes on Facebook.

Oreo has a 15 person social media team standing by to react to whatever happened during the Super Bowl. They had their own ad that aired which featured it’s own social media call to action to get people to pick sides: Creme or cookie? (We all know the answer is that it’s a perfect balance.) The team featured copywriters, artists, and strategists to respond to any situation. The company that handled the game day tweeting for Oreo was digital marketing agency 360i,

Oreo proves that while you can’t plan ahead for what might happen on social media, you can plan ahead with the right people to respond to whoever does.

While you might not have the budget for a 15 person social media team, you should still be aware of the trends are where your customers are. Don’t be afraid to drop a relevant tweet. You might just go viral.

Technology Overload in the Land of the Entrepreneur

Technology Overload in the Land of the EntrepreneurToday, we’re inundated with advice on how to upgrade our business to the 21st century. Everyone’s on Twitter, Facebook, Foursquare, Yelp. Sources are yelling at us to be mobile, to be social, to be local. There’s always something new: Pinterest, Instagram, SnapChat.

While all these things are tools that a business can use to find customers, you can easily get overloaded with the minutiae of connectedness. Take a breath. Here are some ways to deal with the social overload when it comes to your business.

1. You don’t have to be everywhere all the time.

Some social networks might not work for you. If you sell factory grade wood, you probably won’t find your clients on Twitter. You need to find the place where your clients are looking for you. Don’t get overwhelmed by that statement. You don’t need to go out and do tons of research. First and most important for your connectedness is to build a website with your name on it. Make sure you include a contact page for people looking to connect.

If your customers start asking you if you’re on Twitter or Facebook, maybe then you can take some time to figure out those platforms.

2. See what others are doing.

You aren’t alone in your business. Other people have done what you’re doing. You don’t have to reinvent the wheel. If you see that similar businesses are putting themselves up on Yelp, you should take a minute or two to see if that’s working for them. You might get some new leads by following someone else’s lead.

3. Think outside the box

Contrary to #2, maybe what people did before just doesn’t cut it. If you have a plan on using Pinterest or Instagram in a way that your competitors haven’t, maybe that will give you the edge. Just remember it will take up your time to maintain the plan that you enact. Don’t start something you won’t have time to finish.

4. Relax

You aren’t behind on getting your business connected. Your social media campaign can make or break your business. Or it might not. Spreading the word is only part of your mission as a small business owner and entrepreneur. You still need to make the product you believe in.

5. It’s not a miracle

There’s something that social media evangelists and writers have in common: they are always talking about the anomaly, the one thing that struck it big against all odds. The blogger who got the book deal, the Twitter account that got the television show, the Facebook page that found a lost dog. While these stories are great examples of the power of social media, they aren’t necessarily the norm. Don’t pin all your hopes and dreams on a really cool blog post or a great Twitter account. You aren’t missing your miracle.

Are you suffering from social media overload? What are your strategies with dealing with it?

Disney sells tickets

Disney has launched a campaign to sell tickets to Toy Story 3 using Facebook. Someone downloading the application on Facebook will be able to purchase tickets without leaving the social network site.

The purpose of turning out an application is that once you buy a ticket, all your friends are informed and given the option of purchasing their own tickets. Early results show that tickets are being purchased by groups as large as 80.

If Disney’s social network experiment works, it could change part of the movie industry. The application functions on a “No Friend Left Behind” idea. Disney will see where this goes in order to determine if they will try other applications for different movies.

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