Blog Archives

5 Ways to Drive Traffic to Your Website

We all want more traffic. Especially if you’re an online business. There are plenty of ways to encourage people to come to your website. How many are you doing?

1. Get an email with your domain.

Websites cost money. They cost money to register, they cost money to build, and, sometimes they cost money to maintain. On GoDaddy, you get an email address when you register your domain. So, use it. When you send an email from yourname@yourdomain, your getting your web address out there with every email.

2. Encourage your friends to like and share.

When people like and share your website and content on social media, it becomes more visible on those social sites. And, the more fans you have on your page, the more people will see your content. Think about asking your friends to like and share before you start paying Facebook to boost your post.

3. Pay Facebook to boost your post.

Consider it part of your marketing budget. It may not work 100%, but it will get your content out there. Also, it allows you to pick the audience you want to see your content. Don’t disregard it as a money grab.

4. Email signature

Just like putting your domain name in your email address, you can also put it in your email signature. This helps your exposure, making sure people see your website address twice every email. They just might click through.

5. Tell the social media world where you work.

On your personal Facebook page, tell everyone where you work. There is a spot on Facebook where you can put your Education and Work. You can also put a domain name in your Twitter description. Make sure you have a LinkedIn company profile page that people can click on. Better yet, share your content on LinkedIn just like you would on other social sites. It might not seem like it encourages that behavior, but it’s actually a good place for driving traffic.

How do you drive traffic to your website? What are some things that you’ve tried and have failed? Share in the comments below!

Inspiration: 100 Social Networking Statistics & Facts [Infographic]

100SocialNetworkingStatistics_50e6990f1ebf8

Inspiration: Chris Rodriguez Growth with Facebook Ads, Twitter, and LinkedIn

Chris Rodriguez is the Growth Marketing Manager at Knewton.
In this episode Chris breaks down growth hacking. Then he gives us an awesome trick to get more out of your Facebook Ads. He also goes over how he organically generates growth from both Twitter and LinkedIn. Lastly he drops knowledge on us about infographics and Google Plus.

Inspiration: Personal Branding with Social Media [Infographic]

personalbranding

Inspiration: What You Need to Do on LinkedIn (Even if you aren’t jobseeking) [Infographic]

Inspiration: What You Need to Do on LinkedIn (Even if you aren't jobseeking) [Infographic]

Get Ahead in Your Job Search

Searching and applying for jobs can be a full time job in and of itself. If you’re entering the job market, you know it isn’t the easiest place to be.

So many things can go wrong, so why not stay ahead with a few of our tips and tricks.Get Ahead in Your Job Search

1. Sleep it off

Remember to get a lot of sleep. Like I said above, searching and applying for jobs is like a full time job itself. And, let’s face it, if you’re like most Americans, you don’t get enough sleep on a good day. So, if you land that interview, make sure you rest up.

2. Prepare your questions

You should always have a list of questions ready to go and definitely have some for the end of the interview. Have more than you need, given that there’s a chance some of the questions will be answered during the interview process. It might seem sneaky, but having questions shows you how much you care about getting the position. Once you land that interview, you have time to do your research. Take some notes. Prepare.

3. Stay up to date

It might seem obvious, but some people show up to their interviews with out-of-date resumes. Or, they sent out-of-date resumes to get the job and show up with up-to-date ones. If you get an interview within a month of applying, you shouldn’t have any changes on the resume. The copy you bring should match the copy you applied with.

Also, if you plan on using your LinkedIn profile to help you land the job (which you certainly should), don’t forget to keep that up-to-date as well. Now that your colleagues have the opportunity to endorse you, it can be a great way to show off recommendations without having to ask someone for a letter.

4. Don’t lie

A lot of people misrepresent themselves in a job interview and often pass it off as ‘everybody lies.’ Except, nowadays, you can get a whole lot easier. Besides, it’s just a bad idea.

5. Prepare

Depending on the type of job you’re applying for, you should have some understanding of what they want to hear. What was your customer service experience? Think about some specific incidents where you helped a customer, or calmed a customer, or got a customer to yes. For a social media coordinator, how have you built a social platform for someone? If you are just starting out, how have you built your own social network? Be ready with specifics, because chances are, they will ask.

Do you have any tips for the job search? How have you nailed the interview? Share in the comments below.

When “Buzzword” is a four letter word

As 2012 drew to a close, some of the top sites for businesses took a look at the most commonly used professional “buzzwords” of the year. Specifically, LinkedIn was able to take their database and check for the words that professionals used to describe themselves.

If you’re not familiar with LinkedIn, the short explanation is that it is Facebook for business professionals. Here’s the long version: LinkedIn a social media network targeting people in business specifically. This is not where you friend your mom or get tagged in embarrassing photos. LinkedIn is for connecting with your boss, coworkers, employees, etc. without the “friend” aspect. It’s a place to get recommendations, go job-hunting, and connect with people in your industry. If you aren’t already on their, you should take a look.

buzzword bee

Here are the top ten buzzwords that people use to describe themselves to potential employers:

1. Creative

2. Organizational

3. Effective

4. Motivated

5. Extensive Experience

6. Track Record

7. Innovative

8. Responsible

9. Analytical

10. Problem solving

You can see the whole article here. They also divide it by country.

This is not a “how-to” post. I don’t want you to take that list of buzzwords and run over to add them to your LinkedIn account nor is it a template on how to approach a potential employer.

In some ways, buzzwords serve a purpose, but more and more often they are turning into empty filler terms, almost like a formality that is ignored before you can get to the meet of a potential employee. But, much like rules for writing, these terms have lost most of their meaning and original intention. As of June 2012, LinkedIn had over 175 million users.

So, if you’re planning on applying for jobs utilizing LinkedIn or you are writing a cover letter, how are you going to distinguish yourself from every Tom, Dick, and Harry who is creative, organizational, and analytical?

Don’t just say it, show it.

Draw on your job history to give specific examples of your problem solving skills. Maybe you had to do some on-the-fly graphic design. Maybe your presentation partner showed up without his homework. Maybe your flight was cancelled, so you rented a car and drove all night to make it to your booth at an expo.

These stories show creativity, motivation, and problem solving skills. And, they all have a place in your profile on LinkedIn. You can’t bank on the chance that you’ll be able to cover it in an interview. Get it out there.

As always, use discretion when posting your anecdotes. Your employer might not want to know what kind of teepee art you did with your friends in high school.

What buzzwords do you wish would just go away? Share them below!

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