Blog Archives

Inspiration: 100 Social Networking Statistics & Facts [Infographic]

100SocialNetworkingStatistics_50e6990f1ebf8

Inspiration: Chris Rodriguez Growth with Facebook Ads, Twitter, and LinkedIn

Chris Rodriguez is the Growth Marketing Manager at Knewton.
In this episode Chris breaks down growth hacking. Then he gives us an awesome trick to get more out of your Facebook Ads. He also goes over how he organically generates growth from both Twitter and LinkedIn. Lastly he drops knowledge on us about infographics and Google Plus.

Inspiration: Personal Branding with Social Media [Infographic]

personalbranding

The 10 Twitter Accounts Entrepreneurs Should be Following

The 10 Twitter Accounts Entrepreneurs Should be FollowingYou’re an entrepreneur on Twitter. Great. You can broadcast all your insights to an interested audience. But, it’s also a great place to find out what else is happening in the entrepreneurial world. If you’re an entrepreneur and you’re looking for new connections, here are the top 10 accounts you should be following on Twitter.

1. Richard Branson

@richardbranson

The founder of Virgin is quite familiar with Twitter. He tweets a lot. If you’re looking for some nuggets of wisdom delivered directly to your feed, Richard Branson is the guy to do it.

2. Guy Kawasaki

@GuyKawasaki

Guy is an author of many marketing and business books. He’s seen behind the curtain at Apple and Google. He’s great at finding interesting material to share online, giving you a wide array of knowledge to look through.

3. Anita Campbell

@smallbiztrends

Anita is the founder and CEO of Small Business Trends. The Small Business Trends blog curates info on small business resources, trends, and advice. Anita isn’t limited to text-based posts, either. She curates podcasts, videos, and more for her audience.

4. Bijan Sabet

@bijan

If you want to stay up on to date on the latest technology, Bijan Sabet is the guy to do it. Bijan is a board member for Twitter. He’s also a partner at Spark Capitol. You can also take a look at his personal blog, http://www.bijansabet.com.

5. Seth Godin

@ThisIsSethsBlog

If you’re an entrepreneur who hasn’t heard of Seth Godin…where have you been? Seth has written several bestselling books on entrepreneurship and marketing. Like many on this list, he has a personal blog at http://sethgodin.typepad.com/. Don’t miss it.

6. Caterina Fake

@caterina

Caterina is the co-founder of Flickr and Hunch. She has the unique perspective of a woman entrepreneur. She tweets about her success as an entrepreneur, which can be inspiring and give you something to aspire to.

7. Brad Feld

@bfeld

Brad is the managing director of the Foundry Group. He invests in software and Internet companies. And, while he might not invest in your company, it gives you the chance to get into the mind of the investor. Also, he shares investments and trends to watch.

8. Cindy Ratzlaff

@BrandYou

Rather than an entrepreneur, Cindy is a marketing strategist (her Twitter handle is @BrandYou, after all). She has created award-winning marketing platrforms. Forbes named her one of the “Top 30 Women Entrepreneurs to Follow on Twitter” if you need another reason to follow her. If you want some marketing tips, this is the place to go.

9. Jason Fried

@jasonfried

Jason is the co-founder and CEO of 37Signals, which is a software for small businesses. His tweets focus on revenue generating business ideas. He also interacts with some of his followers, so don’t be afraid to reply to any of his tweets of interest. You may cultivate a relationship.

10. Randi Zuckerberg

@RandiZuckerberg

Yes, that Zuckerberg. Randi is Mark’s older sister. She has a media company and likes to tweet about tech tips and technology. She’s also a writer for Wired magazine. You can never go wrong with that.

Who do you think is an essential Twitter personality every entrepreneur should follow? Share in the comments below! And don’t forget to follow @BizTV,.

Required Reading: Hatching Twitter by Nick Bilton

Required Reading: Hatching Twitter by Nick BiltonEv told Jack he had to “chill out” with the deluge of media he was doing. “It’s bad for the company,” Ev said. “It’s sending the wrong message.” Biz sat between them, watching like a spectator at a tennis match.

“But I invented Twitter,” Jack said.

“No, you didn’t invent Twitter,” Ev replied. “I didn’t invent Twitter either. Neither did Biz. People don’t invent things on the Internet. They simply expand on an idea that already exists.”
In 2005, Odeo was a struggling podcasting start-up founded by free-range hacker Noah Glass and staffed by a motley crew of anarchists. Less than two years later, its days were numbered and half the staff had been let go. But out of Odeo’s ashes, the remaining employees worked on a little side venture . . . that by 2013 had become an $11.5 billion business.

That much is widely known. But the full story of Twitter’s hatching has never been told before. It’s a drama of betrayed friendships and high-stakes power struggles, as the founders went from everyday engineers to wealthy celebrities featured on magazine covers, The Oprah Winfrey Show, The Daily Show, and Time’s list of the world’s most influential people.

New York Times columnist and reporter Nick Bilton takes readers behind the scenes as Twitter grew at exponential speeds. He gets inside the heads of the four hackers out of whom the company tumbled:

• Evan “Ev” Williams, the ambitious farm boy from Clarks, Nebraska, who had already created Blogger and sold it to Google for millions. Quiet and protective, Ev is a shrewd businessman who made tough choices in the interest of his companies, firing cofounders and employees who were once friends.

• Jack Dorsey, the tattooed “nobody” who helped mastermind the original concept of Twitter, became a billionaire tech titan, and convinced the media that he was the next Steve Jobs.

• Christopher “Biz” Stone, the joker and diplomat who played nice with everyone. As drama ensued, he was the only founder who remained on good terms with his friends and to this day has no enduring resentments.

• Noah Glass, the shy but energetic geek who invested his whole life in Twitter, only to be kicked out and expunged from the company’s official history.

As Twitter grew, the four founders fought bitterly for money, influence, publicity, and control over a company that grows larger and more powerful by the day. Ultimately they all lost their grip on it. Today, none of them is the CEO. Dick Costolo, a fifty-year-old former comedian, runs the company.

By 2013 Twitter boasted close to 300 million active users around the world. In barely six years, the service has become a tool for fighting political oppression in the Middle East, a marketing musthave for business, and the world’s living room during live TV events. Today, notables such as the pope, Oprah Winfrey, and the president of the United States are regular Twitter users. A seventeen-year-old with a mobile phone can now reach a larger audience than an entire crew at CNN.

Bilton’s unprecedented access and exhaustive investigating reporting—drawing on hundreds of sources, documents, and internal e-mails—have enabled him to write an intimate portrait of four friends who accidentally changed the world, and what they all learned along the way

Handling a Social Media Crisis

Social media is a wonderful marketing tool. Every day, people are finding new and innovative waysHandling a Social Media Crisis to communicate with each other through social media and businesses are no exception. From Foursquare locations and deals to hashtags and Twitter chats, you can reach a very specific client base when you need to.

But, what happens when social media gets out of hand? A number of businesses have been on the wrong side of a social media crisis. From hashtag hijacking to overwhelming response, things can go from bad to terrible in a matter of moments.

Here are some ways to get you out of that social media hole.

Don’t panic

No matter what kind of PR disaster you find yourself in, the first thing to remember is don’t panic. A panicked response is guaranteed to be worse than one that’s well thought out and well executed. Take a second to breathe before acting.

Assess

What went wrong? How? Why? Was there something you did that caused the backlash? While you might not be able to answer these questions immediately, you need to know where you are before you can move forward. If you can track back the crisis to where it started going wrong, you might find your solution.

Assemble your team

Social media crises happen fast. Really fast. Like, in a matter of hours fast. Have a team in place that’s aware of the time constraints of a crisis. If you can, run some drills. Know who has the good ideas in the room. You may have to step aside and let someone else take the lead. You don’t want to plan on a crisis happening, but you do want to be prepared for it.

Admit you were wrong

Things happen. People make mistakes. You shouldn’t ignore the fact that you and your company can make mistakes, too. People respond to genuine apologies. Don’t act high and mighty; admit your faults.

Communicate

Social media is a medium based on communication. When people are upset and saying things about you, let them. Give it some time. Respond. Ask them what the issue is and how you can help. Don’t be condescending. Don’t be accusatory. In the same way that you can make mistakes, so can your customers. If you expect them to forgive you, you should be expected to forgive them. Do NOT brush your customers aside. Do NOT disregard them. Engage and start a dialogue.

What social media crises did you think were handed well? Which were handled poorly? Share in the comments below.

Inspiration: Startup Vitamins Jack Dorsey

Inspiration: Startup Vitamins Jack Dorsey

5 Ways to Get to Yes: How to Nail the Approach

As an entrepreneur or small business owner, you’re always pitching, always selling, always ready to take advantage of the 5 Ways to Get to Yes: How to Nail the Approachopportunity. Not every attempt will be successful, but that doesn’t mean people aren’t interested. Maybe you need to change your tactics in getting to that yes.

Whether investor, influencer, or customer, these tips will help you get to yes with whoever you’re talking to.

1. Tighten it up

How are you representing yourself? Does it look sharp, tight, and put together? This doesn’t just mean you need to get your suit fitted before you go into your next meeting (though you should definitely do that, too). Check your website. How does it look? Is it extremely outdated? Websites and social media are becoming more and more important as a representation of your company. Just like you spend time on your own appearance, spend some time on the appearance of everything else. Trust me. People will check.

2. Build credibility

Google yourself. What comes up? Does it show who’ve you’ve worked with? Does it show the kind of people you’ve worked with? Can you get a bead on your reputation based on your results? Unless there’s a specific non-disclosure agreement, you should be proud of the people you’ve worked with and for. Don’t hide your clients. Don’t hide your reviews. Use other people to build your credibility so you can prove you are respected in your field.

3. You are not alone

Cold calls are hard and networking can only take you so far. You need to start with your immediate network. Break down your immediate contacts and see if you can take them out to dinner or drinks. If they can’t help you, maybe they can help you brainstorm.

4. Ask

I know this seems pretty obvious, but sometimes, people have a hard time saying yes if there’s no question. Be specific about what you’re requesting. Don’t just ask for money, ask for an amount. Don’t just ask for a referral, ask them what they thought about you and where they would be willing to share it. Giving people a call to action isn’t just lip service. Sometimes, you need to lay out exactly what they’re saying yes to.

5. Use everything

You can reach pretty much anyone these days. Whether it’s through Facebook, Twitter, or website, you should be able to find the people you want to talk to. If you aren’t on these platforms, you should consider getting up to date with them. It’s not just a place for people to socialize casually. Business contacts can be made on any platform nowadays. You need to be ready to jump across the board. And, because some of these social networking sites are less formal, you might have a little bit of a better shot.

But, be aware of who you target. You don’t want to be pitching Richard Branson over Twitter. It will just make you look bad.

What are your tips to get to yes? Have you found something that absolutely DOESN’T work? Share in the comments!

Entrepreneurs turned Politicians

While he didn’t announce his candidacy, Jack Dorsey has expressed an interest in running for mayor of New York some day. If you aren’t familiar with Dorsey, he helped co-found Twitter. He also had a hand in founding Square. You know. That little white box attached to the iPad Mini in all those new coffeeshops that you swipe your credit card through.

Jack Dorsey wants to be NYC Mayor

Twitter co-founder Jack Dorsey

Dorsey is valued at around $1 billion dollars, but he wouldn’t be New York’s first billionaire mayor.

Mayor Bloomberg, New York’s current mayor, will be exciting his post on Jan. 1, 2014. Dorsey did not say he would be looking to enter the race then. Bloomberg has had some questionable laws passed, including the large soda ban that was overturned by the judicial system last week. On the positive side, New York’s population has reached an all time high. Bloomberg is also a former entrepreneur.

As far as Dorsey’s experience is concerned, Square was started in 2010 and now has 400 employees and a partnership with Starbucks. Twitter surpassed the 200 million user mark in December.

In January, John Catsimatidis, owner of the Gristedes grocery chain, announced his candidacy for mayor. Brian Sullivan, the founder and creator of PUR water filter, ran for governor of Minnesota. Founding father, inventor, and entrepreneur Benjamin Franklin didn’t mind throwing his hat into the political ring. Even Mitt Romney had an entrepreneurial background. And, probably the biggest name in entrepreneurs turned politicians, is Ross Perot. Perot founded EDS and then Perot Systems before his run for the presidency.

Many say that small business owners and entrepreneurs represent the American spirit. The entrepreneur is often seen as someone with a can-do attitude, a head for innovation, and an almost stubborn dedication to their vision. Is there something politicians and entrepreneurs share? Or are entrepreneurs drawn to an ideal? Whatever the reason, America has a long tradition of entrepreneurs turned politicians and that isn’t about to change.

What do you think? Do entrepreneurs make good politicians? Will the city of New York adopt Jack Dorsey as quickly as everyone else adopted Twitter?

Capitalizing on Opportunity

According to the papers, the Ravens won the Super Bowl.

According to Twitter, the winner was Oreo. And they won with an ad that didn’t go to CBS.

Everyone knew that this Super Bowl was going to be big for second screen viewers. If you aren’t familiar with “second screen” yet, the second screen refers to when television viewers have another screen in front of them, be it a computer, a smartphone, or a tablet. Super Bowl XLVII generated 231,500 tweets a minute, racking up 24.1 million tweets over the course of the whole game.

  • The big moments included:The power outage (231,500 tweets per minute, or TPM);
  • the 108-yard kickoff return by Raven’s Jacoby Jones (185,000 TPM);
  • the Raven’s winning moment (183,000 TPM);
  • Jones’ 56 yard caught pass for a touchdown (168,000 TPM);
  • Gore’s 49ers’ touchdown (131,000 TPM).

Beyonce’s halftime show generated 5.5 million tweets itself, which was more than was tweeted during the entire Super Bowl last year.

Most of the Super Bowl ads had some kind of hashtag tie-in to get people taking it to the second screen.

So why is Oreo the winner?

Oreo jumped on the blackout with this picture attached to a tweet. Their tweet read “Power out? No problem.”

The message caught on almost immediately, getting nearly 15,000 retweets (as of this writing) and more than 20,000 likes on Facebook.

Oreo has a 15 person social media team standing by to react to whatever happened during the Super Bowl. They had their own ad that aired which featured it’s own social media call to action to get people to pick sides: Creme or cookie? (We all know the answer is that it’s a perfect balance.) The team featured copywriters, artists, and strategists to respond to any situation. The company that handled the game day tweeting for Oreo was digital marketing agency 360i,

Oreo proves that while you can’t plan ahead for what might happen on social media, you can plan ahead with the right people to respond to whoever does.

While you might not have the budget for a 15 person social media team, you should still be aware of the trends are where your customers are. Don’t be afraid to drop a relevant tweet. You might just go viral.

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