Disney sells tickets

Disney has launched a campaign to sell tickets to Toy Story 3 using Facebook. Someone downloading the application on Facebook will be able to purchase tickets without leaving the social network site.

The purpose of turning out an application is that once you buy a ticket, all your friends are informed and given the option of purchasing their own tickets. Early results show that tickets are being purchased by groups as large as 80.

If Disney’s social network experiment works, it could change part of the movie industry. The application functions on a “No Friend Left Behind” idea. Disney will see where this goes in order to determine if they will try other applications for different movies.

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Posted on June 2, 2010, in Biz Tech, Internet and tagged , , , , . Bookmark the permalink. Leave a comment.

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