World Cup bans use of image

That big event with a soccer ball that’s happening in an African nation right now says no one is allowed to use their image.

Fifa has a long list of rules. For example, the phrases “South Africa 2010” and “Fifa World Cup” are banned. Images of the trophy are copyrighted and cannot be displayed. Fifa has received reports of thousands of violations already.

Pubs, bars, and cafes are the biggest violators, using the images to drum up business.

Fifa claims they are just protecting their sponsors, who pay a vast amount of money for the right to be linked to the tournament. As the images and phrases are trademarked, they can be used for “legitimate descriptive purposes”.

But, I suppose no one will read this post because I can’t tag anything.


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Posted on June 16, 2010, in Global Biz and tagged , , , . Bookmark the permalink. Leave a comment.

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