Adult Use of Social Media Continues to Grow
Social media has been a hot topic of discussion for businesses the last couple of years. Despite all the attention on social media, and big businesses’ use of social media everywhere, some small businesses remain skeptical about adopting a social media plan. New numbers from the Pew Research Center about adult use of social media should put any questions to rest.
In 2005 only 5% of adults used social media. 65% of American adults now belong to social media sites according to the survey. On a daily basis 43% of adults say they visit Twitter or Facebook, which means if your business doesn’t have accounts you are missing an opportunity to reach these individuals. The majority of social media use is still by 18-29 year olds, but the biggest growth in social media use comes from the 30 and up bracket. Not to mention one-third of survey respondents over the age of 65 reported using social media sites.
Several years ago no one was sure if social media was worth the time and effort. Now, however, not having social media most often means neglecting target consumers. Why would you not create a free Facebook and Twitter that can reach millions of potential customers?