America’s Hottest Brands
What does it take to be one of the “hottest” brands in America? Innovative products? Great marketing? Good luck? Recently Advertising Age released their list of the hottest brands in America.
Good news for small business is that the list was not limited to huge corporations. Even though large, national brands like Goldfish and Kia are on the list, plenty of startups also made the cut.
“What makes small businesses and niche products special is their customer community,” said Natalie Zmuda, an Advertising Age reporter. She continued by explaining that the unique products offered by the many of the small businesses on the list attract a following of passionate fans.
Startups may not have the same brand recognition or budgets as big corporations, but they often have a strong fan base. Read through Advertising Age’s list of the hottest brands in America to learn more about the businesses and find inspiration in their stories. For more small business news and motivational stories tune into BIZ TV’s programs.