What Facebook Users Look At

Almost every small business operates a fan page on Facebook, but some see more successful results than others.  What draws consumers to certain pages and causes them to ignore others?  EyeTrackShop recently released a study on what parts of Facebook pages people concentrate on.

To find information on what Facebook users are specifically looking at, EyeTrackShop measured eye movement.  According to the study people spend the most time looking at wall posts on fan pages, so make sure what you are posting will attract followers!  Almost 75% of participants also enlarged the profile image and 85% checked out pictures above the wall.  It turns out the pictures on your page do matter.

Is your Facebook page working to your advantage?  EyeTrackShop’s recent report indicates the importance of having interesting posts and intriguing photos for Facebook users to look at.  Make sure your customers have a reason to spend time on your Facebook page!

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Posted on December 29, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

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