What is Pinterest?
You have a Facebook, Twitter and maybe even Youtube page for your small business…so what are you missing? There is a new social media outlet, with rapidly growing popularity, that might be an excellent way to market your company. This new phenomenon is called Pinterest.
Pinterest is a bit like an online scrapbook. Users organize their pages into categorized boards, such as “Fashion” or “Motivational Quotes.” On the site there are thousands of links users can pin to their boards. Each link shows up as a picture, which when click on directs the user to an outside website. For instance a picture of brownies might connect the user to a recipe from a blog, or a picture of a lamp may link to a home goods store’s website. The concept sounds tricky, but visit Pinterest.com to try it out and you’ll quickly catch on.
How do small businesses use Pinterest? Stores can upload pictures of their products to the site for users to pin to their boards, and link the pictures back to their own website. Many Pinterest users have purchased products from websites they never heard of thanks to seeing a link on Pinterest.
There are A LOT of Pinterest users that you can reach using the site. In January the site had one-third the traffic of Twitter, totaling 11 million unique visitors.
New forms of social media can be intimidating, but also extremely lucrative. Check out Pinterest and explore if the site could be a valuable social media outlet for your small business.