Are Mobile Apps Necessary?
Do your customers buy your products and services online? You may have created or considered creating a mobile app to encourage consumers to make purchases via their phone. However, making a mobile app may be a waste of time and money.
According to a report from Neilsen Wire, people access stores using websites more often than they use retail apps. Although the study overall found the majority of mobile phone users prefer websites, men were more inclined to try out apps.
A statement from Neilsen said that mobile shopping, “Is only going to grow as smartphone penetration continues to rise.”
Amazon, BestBuy, Target and WalMart, the top sites visited by survey participants, together reached about 60% of mobile phone users.
Mobile shopping can bring a vast amount of sales to your business, but you don’t need to build an app to reap the profits from mobile customers.