Moms, Mobile Phones and Social Media
Moms are very a big demographic, as well as a very important demographic for many small businesses. How can you reach moms in this country? Recent data from the Meredith Parents Network shows that using strategies incorporating mobile phones and social media can be helpful in reaching moms.
How often do moms use their mobile phones? About 81% of moms use their phones for shopping now! This means if your small business wants to sell to moms and you have not implanted a mobile phone app then you are probably missing out on more than a few sales!
Moms are also very affected by social media. In fact 44% of moms keep their Facebook page open on their computers all day. This means social media is important, but make sure not to update your fan page too often. More than half of moms have unliked a page on Facebook because of too many status updates.
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