Facebook Marketing Works
According to a recent study conducted by comScore, marketing through Facebook is effective.
ComScore’s study looked at big brands like Best Buy and Starbucks. The report found that advertising through Facebook correlates with increased sales.
A spokeswoman for comScore reported that around 70 percent of campaigns yielded a return of at least three times the money originally spent on advertising and half of campaigns had a return of at least 5 times the money spent on advertising.
If you’ve considered advertising on Facebook the above study might help you make a decision. According to comScore, Facebook advertising does pay off!