Should You Pay Online Reputation Services?
Have you ever paid or thought about paying review sites like Yelp to improve your online reputation?
It’s important to maintain respect with customers and monitoring the internet is a great way to measure your reputation. That’s why BIA/Kelsey predicts that small businesses will spend $700 million dollars this year on platforms like Yelp.
Companies can pay Yelp to get better reviews and sites like RemoveMyName.com even promise to clean up the online reputations of small businesses, but is it worth spending the money?
Probably not. Many consumers are cautious that reviews on sites like Yelp may be biased. Also according to executives at multiple reviews sites, negative reviews can’t be deleted completely.
Maintaining good consumer relations has gotten more complicated with the internet. If your business does have bad reviews posted online you are better off not spending money to clean up the reviews. The best way to improve your online reputation is to make sure there are more positive reviews to outshine the negative.