Facebook More Important Than Websites?

What is more important to consumers, a company’s Facebook page or it’s website?  Certainly it depends what business and which consumers are asked, but a recent study revealed that half of consumer may value Facebook pages more than websites.

Lab42 recent surveyed about 1,000 consumers about the importance of Facebook brand pages.  More than 80% of participants agree that Facebook is a great way to interact with businesses.  An additional 77% reported that they have saved money using deals and updates from brand pages.  Most surprisingly about half of the individuals in the study said that they judge a business more by their Facebook page than by their website.

Beware of posting on your Facebook page too often though.  About three-fourths of survey participants said they unlike pages that are too active.

With the importance of social media in today’s world it is not surprising that many consumers consider brand pages more relevant than company websites.  BIZ TV programming can help you develop a successful and balanced internet presence for your small business!

Advertisements

About BizTV

BizTV is the home for your business. Whether you're an entrepreneur, small business owner or just managing your family's assets, BizTV can help. Find the resources you need to manage your money, start your latest venture or grow your business. BizTV, It’s Your Biz!

Posted on October 3, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: