Small Business – Building Your Website
There are many things on the to-do list of the small business owner. Financing, location, marketing…but there’s one thing you need to add. A website.
A website with a dedicated domain name and dedicated information might seem like something at the bottom of the list. However, the Internet is becoming a more and more powerful research. It’s not just a place where people hang out and chat. It’s a place where people go for information. If you don’t have a place for your business online, it’s like you don’t have a place for your business in the real world.
Here are some reasons to build a company website for your small business:
1. It proves you are who you are.
People are looking for information online and they have questions. When you build a website, by including a picture of your store front, your address, or some essential information that shows you are the place they are looking for, you have verified your business. It helps guide people to the information they’re looking for.
2. A place for testimonials
With apps like Yelp and Foursquare, people can leave reviews about your business. You should be checking on these periodically. Pull some of the good ones out and stick them up on your site. Let potential customers see what great things others are saying about your business. It might also give people a way to decide what to order from you.
3. New customers
Once you put your website up, you are immediately part of the network. Not everyone is going to find your site, but you’ll be reaching a vast, new audience. By having text on your website, search engines can identify keywords that put you on the map. While it might not give you a huge influx of customers, it will definitely get some new eyes on you.
There are plenty of other reasons to have a website: contact information, frequently asked questions, hours and locations, a menu. All these things are information that people want to know.
Are you thinking of building a website? What do you want to include? What questions do you have? Let us know in the comments.