What to put in your Business Plan

We’ve talked on our blog before about creating a business plan and knowing how to pitch it. Now, here is a list of things that you need to have in your plan to show to an investor.

Create a business plan

CSI whiteboard optional


Start off with a description of your business and your goals. Think of it as your business plan’s thesis statement. Everything that comes after this should relate to how you are going to achieve these goals. Include the ownership and legal structure, a bit about yourself, skills and experience. One more thing for the intro is: Why me? Why us? Why now?


First and foremost, what are you selling? Be it product or service, get that in here. Go into some detail. You’re not trying to be mysterious. Also (and oft forgot), how much does it cost? Let people know what you have to offer. All market research should go in here, too: customers, market size, location. Put your marketing plan in here.


How much money do you need? How much do you have and where is it coming from? What are your expected costs and expected returns? What’s your break- even point? Put projected income statements and balance sheets from the first two years here. Make sure you let investors know who’s in charge of the money, so they know who to contact.


What does the day-to-day management look like? This section is where you show people how the business is going to run. Make sure you outline how the delivery of products and services will go. You should also use this section to talk about your employees, your employee policies, and your insurance coverages.

A lot of time, effort, and info goes into a business plan. Once you have it all down, though, you can present your business in a clear, concise way that will get people on board. Besides, it always pays to be organized.

What would you put in your business plan that wasn’t mentioned above? Let us know in the comments!


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Posted on May 27, 2013, in Biz Tips, Entrepreneur, Small Business and tagged , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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