Tips on Improving your Marketing
Everyone is trying to get ahead and one of the best ways to do that is getting an edge on marketing.
Here are some quick tips on improving your marketing.
1. Just because it failed once mean it fails forever
Saying “we tried that…” can be a room killer. So, how do you get over that hump? Figure out why it failed the first time. Running a marketing campaign is not like running a scientific experiment. It isn’t a controlled environment. Don’t shut down your marketing meeting at “we tried that.” Get past it to get to a productive spot.
2. Stop hogging credit.
A successful marketing campaign is a great thing to have. But, trying to claim credit for every idea you have is going to stop your marketing team cold. At the end of the day, it doesn’t matter who had the idea, what matters is that it’s successful. When you toss an idea out there, be ready for the team to workshop it. They aren’t discussing the value of your idea or you. They are trying to take an idea and make it better.
3. Try something new
Trying something new should not be considered a last resort. If you’re having a hard time trying something new, try rolling it out a little at a time. Your customers are always changing, but at the same time, you have your loyal customers who have already seen your marketing. Give them something new to see.
4. Add humor
Too many people ignore the power of comedy in their advertising. You don’t have to be serious all time. However, good comedy is hard to write. There are many occurrences where stereotyping has led to backlash. If you’re going to try comedy, show it to fresh eyes before you send it up the ladder.
Like I said in the previous comment, you’re going to want to pass your ad strategies in front of fresh eyes. Staring at the same thing day in and day out can make you numb to the effects. Your ad campaign might lose it’s efficacy to you, but that doesn’t mean it isn’t effective elsewhere. Fresh eyes can give you that perspective. Also, in this day and age of social media, you want to make sure those fresh eyes won’t post your unfinished product to Facebook or Twitter.
What are some ways you’ve improved your marketing? What just doesn’t seem to work? Share in the comments!