The Marketing Skills You Need and How to Use Them

The Marketing Skills You Need and How to Use ThemAs an entrepreneur, you need marketing skills to survive. The thing about those skills, though, is they they’re not just for marketing yourself. They help you do more than just sell yourself. So, what marketing skills do you need? We have a few right here.

1. Listening

Marketers always need to have an ear to the ground to be aware of all opportunities. But, this skill is something you should be able to use in other contexts, as well. When you’re talking to people about your business, you want to use that talent on others. Listen to people’s reactions and what they say about your business. You might hear something that will pay off later. You also might hear interest from a potential customer or investor.

2. Insight

Marketers monitor a lot of data. They want to see the impact of their campaigns. Just because you’re not running a campaign doesn’t mean you can’t use data to see how your customers and clients are responding to you. Keeping up with your analytics can give you the edge you need.

3. Budget

Marketers know how to stretch a budget. Being able to get the biggest bang for your buck is a skill that every entrepreneur should cultivate. Things like co-promoting and targeted digital strategies work for the marketers. Think of using these kinds of strategies in other areas. Talk about other businesses you have a relationship with and they’ll promote you.

4. Socializing

Marketers are always socializing. They’re always looking for contacts. They’re always on their game. While some people consider networking a dirty word, the better way to think of it is engagement. Not everyone is going to give you a sale. That doesn’t mean you should ignore them. All contacts can be of value if you make a good impression. Take the marketers route and socialize.

What are some marketing skills you use every day as an entrepreneur? Share in the comments!


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Posted on March 19, 2014, in Biz Tips, Entrepreneur, Small Business and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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