Mike Rynchek, CEO of SpyderTrap

Mike Rynchek, CEO of SpyderTrapMike Rynchek, CEO of SpyderTrap, talks about the importance of optimizing your website for mobile devices.

Listen to the interview here.


Mike Rynchek is an entrepreneur and the company that he started, Spyder Trap, has continued to grow year after year. Mike is the President and CEO of his company that offers online marketing to a growing number of companies. Though his company had primarily focused on the the healthcare industry in the beginning, it has since expanded into other fields.

Spyder Trap is an Online Marketing agency in Minneapolis, Minnesota that builds customized marketing solutions to meet your specific business needs. Their smart-as-a-whip team of strategists, creatives, programmers and web brains work together to understand your current situation, develop a customized online strategy and implement a marketing mix that takes you where you want to go.

It’s important to have your marketing and website optimized for mobile devices, including tablets, smartphones, and cell phones. People are actively seeking out brands and businesses on mobile devices.

Lower res and higher res sites are developed for retina displays. The retina displays have 3.1 million pixels and now require higher resolution pictures, but those images take longer to load.

A good example of a mobile developed site is the Masters App for the PGA

Mike also discusses Square and mobile payment options, and how Square is trying to tie in geolocation and geofencing. Will Square ever make the switch to near-field communication? Or did Google Wallet destroy the dream of a near-field communication based system?

spyderFind out what the security issues are with a geolocation/geofencing payment device and how mobile payment options are implementing security features.

Based in Minneapolis, MN, Spyder Trap is an Online Marketing agency that builds customized solutions to meet your specific business needs.

Listen to the interview with Mike Rynchek here.


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Posted on April 2, 2014, in Entrepreneur, Technology and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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