Interview: Paul Roetzer, CEO of PR 20/20 and Author of The Marketing Agency Blueprint
Posted by BizTV
Paul Roetzer, CEO of PR 20/20 and author of The Marketing Agency Blueprint, talks about the new model for public relations.
Paul Roetzer is creating a new business model for public relations. He started by working with small businesses by focusing on standardized services and set prices over billable hours. The billable hours model didn’t work within the budget of small or just starting companies.
The new model made it easier for these businesses to commit.
Nowadays, the marketing agency must be a hybrid agency. Professionals who have expertise across several areas are required for the firm, including experts in SEO, PR, marketing, content marketing, and social media. This delivers a greater value to the customers.
For example, Hubspot – an inbound marketing software. PR 20/20 partnered with the software to help people learn how to utilize it. They were able to create a model for inbound marketing campaigns.
The Marketing Agency Blueprint
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
- Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
- Develop highly efficient management systems and more effective account teams
- Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
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Posted on April 9, 2014, in Biz Tips, Interview, Small Business and tagged author, inbound marketing, interview, marketing, paul roetzer, PR, pr 20/20, public relations. Bookmark the permalink. Leave a comment.