Interview: Joe Pulizzi, Content Marketing Evangelist and Founder of the Content Marketing Institute
Posted by BizTV
Joe Pulizzi is a content marketing evangelist and CEO of SocialTract. He founded the Content Marketing Institute. He is the author of Epic Content Marketing.
In a world where buying attention is no longer effective, what can a company do to get noticed? All companies are publishers and need to earn attention with compelling content. All companies need to educate online at all times.
Joe Pulizzi has the answer.
SocialTract is a blogging service for small businesses who don’t have time to blog. To create great blogs that appeal to customers, they ask:
– What do your customers need?
– What are their pain points?
– How can your customers hear you story?
– What keeps your customers up at night?
If you focus on answering these questions, you will be well on your way to providing your customers with the content marketing they’ll actively seek.
The main goal of a business blog should be to help communicate the expertise of the business in their social media presence.
SocialTract studies customer behavior and speak like your customers speak. Don’t talk about yourself, talk about your customers. Find out what people are searching for in your industry and provide and answer.
Publishing is the NEW MARKETING.
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?
Epic Content Marketing.
One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.
“Epic Content Marketing” takes you step by step through the process of developing stories that inform and entertain and compel customers to act–without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Epic Content Marketing provides everything you need to:
* Determine what your content niche should be to attract and retain customers
* Discover and develop your content marketing mission statement
* Set up a process for creating and curating epic content
* Learn how to leverage social and email channels to create–and grow–your audience
* Measure the performance of your content–and increase your content marketing budget
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Whether you’re the CMO of a Fortune 500, a digital marketer, or entrepreneur, “Epic Content Marketing” gives you the tools you need to vanquish the competition. Start your epic journey now!
Check out EpicContentMarketing.com for book bonus material and to download “20 Epic Examples of Content Marketing”
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Posted on April 16, 2014, in Biz Tips, Entrepreneur, Interview, Small Business and tagged content, content marketing, customer content, customer service, customers, epic content marketing, joe pulizzi, social media. Bookmark the permalink. Leave a comment.