Interview: John Stokka, CEO of DomiKnow
Posted by BizTV
John Stokka, CEO of DomiKnow, talks about online resources available to small businesses and the services DomiKnow can help with.
Listen to John’s interview here.With a database of over 350 million records and 400 information fields, DomiKnow is able to help your business create a profile to identify your target market. They use their database to locate people who match your profile to open up the lines of communication.
By targeting the audience, you can focus your email marketing and encourage those people to become your marketing team.
DomiKnow can also help you with all your digital marketing, from setting up a Facebook page to designing a website. This means you can streamline your strategy and direction. For most small businesses, they don’t have the time to maintain a social media presence. With a company like DomiKnow, you can make sure you have consistent posting as well as analytics on your marketing. A small business can focus on business while DomiKnow handles the marketing.
Veteran technologist John R. Stokka took his nearly three decades of experience working with small businesses and internet marketing, leased an office in downtown Des Moines and opened shop two floors above Startup City Des Moines, in the heart of Des Moines tech startup scene known as “silicon sixth”.
“Every small business faces the same challenge.” says Stokka, “How to compete with the big boys on a limited marketing budget.”
DomiKnow’s core is a proprietary data base with more than 350 million US consumer records and nearly 400 fields of demographics, Stokka recognized the need for small businesses to utilize big data in a big way.
DomiKnow uses its database to grow any small business in the nation to identify a target demographic & begin sending weekly email campaigns.
This irrigation drip marketing technique is used by Fortune 500 companies daily; however DomiKnow was built to level the playing field between small shops & the Goliath corporate brands which they compete. Not only does DomiKnow provide all of the content, graphic design, and marketing expertise for their clients, they also use its massive database to deliver the right messaging to a hyper-targeted groups selected for their clients.
As the company began to grow customers & staff, DomiKnow acquired a local social media marketing company to compliment the email component.
It’s not just about posting, tweeting, & messaging, it’s about engagement & DomiKnow knows that utilizing their proprietary analytic and modeling technology, integrated with their powerful database, they are able to measure the effectiveness of their messaging.
As one of the most progressive marketing companies in the nation, this small startup technology company utilizes their data by offering:
-social media management
-custom website design
-print, press & content
Today DomiKnow’s young & energetic marketing team provides digital marketing experts who supply the equivalent of a full service marketing team for any small business at a very affordable price.
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Posted on June 18, 2014, in Entrepreneur, Interview, Small Business and tagged domiknow, john stokka, social media, social media marketing, social media strategy. Bookmark the permalink. Leave a comment.