5 Promotional Ideas for your Small Business
One of the hardest things about owning a small business is getting the word out. When you’re small, it’s easy to go unnoticed. Without notice, you get no business. Here are our top 5 promotional ways to get the word out about your business.
1. Create a video
Let’s face it. In this day and age, it is not difficult to get your hands on a camera or simple video editing software. A YouTube channel can be a valuable asset, as it promotes the same social interaction as a social network. Creating videos with content that is relevant to your business and is something that offers helpful tips and advice is best.
But, even though the ultimate goal is to have a video that people will share, don’t get too focused on trying to create a share worthy video. Also, don’t give up. There’s no secret trick that makes a video go viral. You just have to keep putting yourself and your product out there until someone takes notice.
2. StumbleUpon Advertising
StumbleUpon is a web browser add-on that allows users to “stumble” on to random websites curated by other users. StumbleUpon normally has a more organic approach, but if you have a hard time getting visitors to your site, the ads are relatively inexpensive. As long as you’re creating good content, StumbleUpon will be a valuable asset as the people using the add-on already want to share and engage.
3. Create an infographic
Th great thing about being in your line of work is that it makes you an expert in your line of work, right? The Internet is a highly visual medium and the popularity of infographics only reinforces that notion. You’re an expert at what you do. Create an infographic that customers can use. No one knows it better than you.
4. Don’t forget LinkedIn
LinkedIn may not be the social network everyone’s talking about, but that doesn’t mean you should ignore it. LinkedIn targets professionals. While you can have a profile page, the real power of LinkedIn is creating a page for your business. It’s another way to gain followers and attention. And, given the nature of LinkedIn, these might be exactly the kind of influential people you want to interact with.
5. Apply online for business awards
If a movie wins an Oscar, are you more likely to see it? Maybe. If your business wins an award, will you gain more customers? Again, maybe. You might as well see if you qualify for an award. At the very least, you’ll have bragging rights.
What promotional ideas have you used in the past? What works? What doesn’t work? Share in the comments!