Category Archives: Technology

Streaming Content vs. Cable – From the floor of NCTA

Cable Companies Are Working to Keep Up With the Consumer

How you consume media has changed. According to industry experts, while TV sets are still the number one way to consume video, watching content on a device other then TV is up 400% in the past 18 months. In fact it has been widely reported that in 2013 the number of cable subscribers dropped for the first time since cable TV launched.

Netflix and YouTube account for at least 50% of all streaming content online in the US.

So what does that mean for the cable industry?

The National Cable and Telecommunications Association renamed their annual convention The Internet & Television Expo or INTX for short.

The National Cable and Telecommunications Association renamed their annual convention The Internet & Television Expo or INTX for short.

The National Cable and Telecommunications Association held its annual meeting last week in Chicago. Interesting enough, The National Cable Show has rebranded and is now called The Internet & Television Expo, or INTX for short. Not only has the industry recognized the need to include the Internet, it got first billing at the show.

CableLabs is a non-profit research and development consortium that works with the large cable companies in developing technology at a rate that is affordable and meets the ever changing demands of the consumer.

Phil McKinney, President and Chief Executive Officer of CableLabs, says there is no doubt the industry is changing. “Cable providers are looking less and less like cable companies and more and more like IP (Internet Protocol) delivery providers.”

Worth noting, cable TV is still the largest form of delivery of content. Currently 90% of US Homes still pay for TV. But, as McKinney points out, more and more providers are using the Internet to delivery content.

Will there be enough bandwidth to keep up with the demand?

“Technology is pushing Internet speeds,” says McKinney. “We continue to see more bandwidth being developed than what is needed.”

Just last week Comcast announced plans to roll out multi-gigabit broadband service to its 2.4 million Chicago based customers. And SpectrumMax, a San Antonio based company, announced two new products that it promises will allow “cable operators to eliminate customer losses and successfully compete with cellular or wireless carriers.”

Will streaming content online verses cable or satellite save the consumer money? Is the Internet the answer to the demand for an “al a chart” menu of programming?

The cost for traditionally produced content continues to rise eight to 12% annually.

The cost for traditionally produced content continues to rise eight to 12% annually.

Yes and no to both questions.

By opening up content via the web, or what the industry refers to as “over the top,” meaning content delivered by the Internet verses the cable set top box, there are less bandwidth issues. Even satellite has a limit to the number of channels they can deliver. But the Internet, at least for now, seems to have an unlimited amount of bandwidth. More bandwidth gives smaller, more affordable programmers an outlet to deliver their content. This means the consumer has more choices to fresh new content at an affordable price.

Where the consumer will find cost going up is the more traditionally produced content they currently get through their cable provider. ESPN is the perfect example. Under the current cable model, the consumer pays about five dollars per month to get ESPN. Yet, set top box data shows less then 20% of consumers actually watch sports. NFL being the exception, drawing about a 30% audience.

So imagine the cost of ESPN in an “al a chart” world. Think Pay Per View. In ESPN’s defense it is not cheap to produce a live sporting event in HD. So if the cable industry moves away from traditional cable to an “al a chart” model, the cost would increase for those consumers who want the content.

“The cost for produced content continues to rise eight to 12%,” says McKinney. “The cable industry is absorbing most of the cost, knowing the consumer wants a cheaper monthly bill.”

Sudden Link Cable went as far as to drop all Viacom (CBS) programming because of the rising cost of produced content.

In truth the answer seems to lie somewhere in the middle. Dish’s Sling TV is perfect example. Sling TV offers consumers a package of channels they can watch on their mobile device, tablet or traditional TV through RoKu. Bandwidth delivery gives the consumers the freedom they want, and the package keeps the prices at a lower rate.

Channel Master rolled out its new IP box at the National Association of Broadcasters Convention last month. The box combines an over the air antenna, built in DVR and channel apps for additional content. The antenna helps Channel Master avoid retransmission fees, which are fees the big networks charge cable companies for the rights to carry their content. The content is free over the air, so that alone saves the consumer money. The built in DVR allows the consumer to watch the content on demand, and the built in channel apps gives access to additional content. Not currently offered on mobile devices, but another example of how the Internet can reduce the cost for the consumer.

Social Media Has Influenced How We Consume Media

Before social media, content on TV was used to drive an audience to a website. Social media has reversed that by using Twitter, Facebook and other social media sites to drive an audience to TV.

But the biggest issue with social media according to McKinney is spoilers, “where east coast viewers spoil the end of a TV program for the west coast viewers.”

Live programming has been the only answer to the problem, like a sporting event. Both east and west coast viewers are watching the sporting event live, so no spoilers.

Some networks are solving this problem by having viewers interact with live programming in real time on the east coast, and then playing back the interaction during the west coast feed. Youtoo America is a perfect example. In the interest of full disclosure, the parent company of BizTalkRadio and BizTV also owns Youtoo America.

The concept behind Youtoo America is that you, the viewer, can be on TV. The Network launched two live shows last week that discuss the trending topics of the day. The viewer or consumer can interact with the program by voting on the question of the day in real time, texting a message that scrolls across the bottom of the screen or even submitting a short video that could be played with in minutes on TV.

The idea is to use social media to drive an audience back to watching live content. The trending topics are first put out on social media. Viewers tune in live to see if their comments or videos made it on air, or to see how the rest of the country voted in the poll.

Interesting enough, the NBA is taking the opposite approach in its telecast according to McKinney. They find that sports consumers want to watch the game on TV without a lot of distraction on the screen. So the NBA is experimenting with an app that will provide stats, the score and social media comments. The app will run live during the telecast of the game.

Finally, is there any new TV technology to keep the consumer’s interest?

Yes, and it is called Ultra HD. But it is not what you think. Ultra HD is not about a higher resolution, like the first generation HD TVs.

Ultra HD is all about the amount of color it can display. Current HD sets only allows about 38% of colors the human eye can see. Where Ultra HD allows up to 70% of the colors the human eye can see.

“Resolution will not be as important as the color spectrum with the new TVs,” says McKinney.

The good news for consumers, the price of an Ultra HD TV is expected to come down in the next couple of years.

The Bottom Line:

Technology changes, and media has always been evolving and reinventing itself. Cable TV is the latest medium to use the Internet to deliver content. The biggest hurdle is not the distribution, but how the industry keeps the cost of produced programming down in the fragmented world of delivering the consumer the content they want, on the device they want, when they want to watch.

scottScott Miller is the EVP of Centerpost Limited, a private media holdings company that owns BizTV, BizTalkRadio and Youtoo America. Miller recently attended the Internet and Television Expo in Chicago and reports on how the industry is dealing with the changing landscape.

5 Email Management Tips to Reclaim your Inbox

inboxAccording to the McKinsey Global Institute, the average employee spends 28 percent of their time managing email. Are you buried in your inbox?

Here are 5 tips on how to manage your email and take control of your email.

1. Move everything out of your inbox

If you have thousands of emails in your inbox, move them all to the archive and empty your inbox folder. That cleans out your inbox immediately, giving you the chance to start fresh.

2. Process those archived emails

Instead of taking a big chunk of time to go through all the archived emails, carve out a time daily to tackle a little chunk of them at a time. It might not get the job done fast, but it will give you the opportunity to delete or file those old emails without having them looming over you in your inbox.

3. Automate your inbox

There are some processes you can program your email client to do automatically. For example, do you want your emails from your boss to always go into the same folder? Set it up. Are there certain subject lines that should be flagged? Set it up. Putting filters into place will keep everything organized. And, this filing system will come in handy when you’re working through your backlog of emails.

4. Find the time

You shouldn’t be checking your emails every second of the day. Set up a schedule for when you check your emails. That way, when you focus and work on a project, you can focus and work on a project without being interrupted by an email alert. Stick to this schedule. It will help you organize emails and will also make you more productive in other areas.

5. Delete

Not every email needs to be save, archived, or filed. Some emails, like the “Got it!” or “Thanks!” responses, might serve as a purpose in showing they your communications were received, but it’s not necessarily something that needs to sit around in your inbox forever. Don’t be afraid to delete emails that you don’t need. And, if you delete something by accident, you can always ask someone to send it again.

What are your tips for managing your inbox? What definitely doesn’t work? Share in the comments below!

5 Apps for Entrepreneurs

It‘s here. The iPhone 6 (and bendable iPhone 6 Plus!) are taking the world by storm. Now that you have the hardware upgrade, it’s time to bring your apps up to date. Here are our top 5 apps for entrepreneurs.

1. TrackMaven

TrackMaven lets you monitor your competition. TrackMaven analyzes the data from your marketing content. It also lets you analyze your competitors marketing efforts. This helps you identify what you customers (or competitors customers) are looking for. You can this use the data to better target your audience.

2. Free Wi-fi Finder

That’s right. And app that finds free wi-fi. You never know when you’re going to need a strong, fast, reliable connection, so be prepared.

3. Uber

Sure, there’s been a lot of talk about Uber lately. Will the government shut them down? Well, we’re not sure yet, but while it’s still legal, you should make use of it. Whether you’re visiting a city or you live in one, Uber is a reliable way to get around. Don’t ever hail a cab again.

4. Mint

Where’s the money going? Mint helps you keep track of your personal finances. As an entrepreneur, you want to keep an eye on your cash flow. Mint can pull in all your data from bank statements to auto insurance and mortgage costs. You can also monitor your investments.

5. Unroll.me

Unroll.me is an app for your email. It lets you target all the junk and get rid of it in one click. Not only does it delete the emails, it also gives you the option of unsubscribing without having to go through all the rigamarole that unsubscribing requires. So, if you’re tired of hearing about every sale that Yankee Candle has, Unroll.me is for you.

Bonus!

There’s a bonus! It’s not really an app, but here it is:

An external phone charger.

While cell phone battery life is improving with each new phone, as an entrepreneur, you probably spend more time on the phone than most people. An external phone charger, when charged, should hold at least another 50% of battery life for your cell. Some hold even more than that. Plus, they’re usually around $20, so it won’t break the bank.

What are your essential apps for entrepreneurs? Share in the comments!

5 Ways to Drive Traffic to Your Website

We all want more traffic. Especially if you’re an online business. There are plenty of ways to encourage people to come to your website. How many are you doing?

1. Get an email with your domain.

Websites cost money. They cost money to register, they cost money to build, and, sometimes they cost money to maintain. On GoDaddy, you get an email address when you register your domain. So, use it. When you send an email from yourname@yourdomain, your getting your web address out there with every email.

2. Encourage your friends to like and share.

When people like and share your website and content on social media, it becomes more visible on those social sites. And, the more fans you have on your page, the more people will see your content. Think about asking your friends to like and share before you start paying Facebook to boost your post.

3. Pay Facebook to boost your post.

Consider it part of your marketing budget. It may not work 100%, but it will get your content out there. Also, it allows you to pick the audience you want to see your content. Don’t disregard it as a money grab.

4. Email signature

Just like putting your domain name in your email address, you can also put it in your email signature. This helps your exposure, making sure people see your website address twice every email. They just might click through.

5. Tell the social media world where you work.

On your personal Facebook page, tell everyone where you work. There is a spot on Facebook where you can put your Education and Work. You can also put a domain name in your Twitter description. Make sure you have a LinkedIn company profile page that people can click on. Better yet, share your content on LinkedIn just like you would on other social sites. It might not seem like it encourages that behavior, but it’s actually a good place for driving traffic.

How do you drive traffic to your website? What are some things that you’ve tried and have failed? Share in the comments below!

Interview: David Troy, co-founder and CEO of 410 Labs

David Troy, CEO of 410 Labs, talks about their email program Mailstrom and how to get you to inbox 0.

410 Labs, makers of Mailstrom, is a lean product studio founded in 2010 by Dave Troy and Matthew Koll.

Listen to David’s interview here. Read the rest of this entry

Interview: Eileen Brown, Author of Working the Crowd

workingEileen Brown is CEO of Amastra the author of Working the Crowd.
Click here to listen to Eileen’s interview.

Read the rest of this entry

Interview: Amanda Pekoe, co-founder and CEO of The Pekoe Group

pekoeAmanda Pekoe is the co-founder and CEO of The Pekoe Group. The Pekoe Group is a full-service boutique marketing and advertising agency offering their creative ingenuity to you.

Listen to Amanda’s interview here. Read the rest of this entry

Interview: Matthew Edgar, Founder and Developer for SpringTrax

springMatthew Edgar is the founder and developer for SpringTrax. SpringTrax can help hunt down and wipe out all your broken links and 404 errors.

Listen to Matthew’s interview here. Read the rest of this entry

Interview: Amy Abatangle, VP of Sales and Marketing at Untangle

Amy Abatangle is the VP of Sales and Marketing at Untangle.

Listen to Amy’s interview here. Read the rest of this entry

Interview: Megan Berry, head of community and social product at RebelMouse

Megan Berry is the head of community and social product at RebelMouse.

Listen to Megan’s interview here. Read the rest of this entry

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