You have a website. Now what? One of the things that helps with your website traffic is making your site sticky. A sticky website is a site that visitors want to stay on and explore. A sticky website helps your traffic numbers. If people are only on your site for 30 seconds, you aren’t going to get a very good reach. Sticky websites are shared more often then websites that aren’t.
Here are some tips to keep your traffic on your site.
Not everyone wants to sit and read articles all day. One of the ways to keep people looking is by varying the way you deliver the information. On our site, we try to bring you video, infographics, and other text based posts to deliver information in different ways. If you have interviews or product spotlights, those are other ways to display things to your customers.
2. Make it pretty
How readable are your text posts? If you have one big chunk of text, people aren’t going to stick around. You need to break it up to promote readability. Make it look good.
You’re not just looking for visitors, you want to encourage engagement. At the end of your posts, include something that calls for a response. Not everyone is going to respond to the prompt, but some might answer the call to action.
4. Include related posts and internal links
If someone is using a service like StumbleUpon or comes across a link that was shared on Twitter or Facebook, chances are they didn’t find your website from the front page. If you’ve talked about a specific topic in your blog, make sure you link in the post to the previous post. A related post widget should be able to grab other posts based on similar keywords that lets your visitors find similar content throughout your site. If you are talking about a product or service, link to a page where you can purchase that product or service or find out more.
How long do people spend on your website? What have you done to make it sticky? Share in the comments below.
You might not have the time to get your business active on social media. You might not be able to blog everyday, or have a website. So, what can you do? Here are how you can get your brick-and-mortar online.
Get on Foursquare
You should claim your location as soon as you can. Chances are, someone has already tagged your business on Foursquare. Over 100 million people can find your business through Foursquare and our partner network. Claim your listing and make sure your information is up to date. Plus, when you claim, you get access to all of our free business tools. You should doe this is the browser. Here’s how you claim it.
First, create a personal account on FourSquare.
Second, search for your business.
Three, at the bottom of the right sidebar, there’s a question, “Do you manage this location?”Below that is a link that says “Claim here.” Click it and there you have it!
Claim you business on Yelp
It’s almost the same as FourSquare. Here’s a link to the page.
Add a Facebook Page
Normally, a Facebook page requires some maintenance. If you aren’t going to spend too much time on it, it isn’t a top priority. However, if you have a Facebook page, you are more searchable in Facebook. Also, you can add your address so people can find your locations. Even if you aren’t going to delve into content marketing, you can still have a presence.
Create a Google+ page
While you don’t need to maintain the page like a Facebook page, a Google+ page is good because it bumps up your legitimacy in the search engine. Here’s a link to starting a Google+ page.
Do you have other ways of getting online without creating a web page? Tell us in the comments!