Short, tall, big, small, your business needs some kind of website to survive in this day and age. It doesn’t have to be big and flashy, but it does need to exist to make sure people can find you and confirm you are who you say you are. Want to know what should be on your website? We have some ideas in this post here.
But, before you launch your website, here are some things you need to double check before throwing yourself on the world wide web.
1. Spelling and grammar
I know. Who wants to spend all that time searching for spelling mistakes? Well, your customers are going to notice, so you should take more than passing glance at your spelling and grammar.
Does your website work on all platforms? If it only works in Internet Explorer, you’re going to have a problem. A big problem. Open your website in multiple browsers to see how it looks. If you’re having a real hard time making it show up where it should, you might need to hire a web developer to fix it.
3. Titles and metadata
Okay, this stuff is starting to get a little more tricky. Titles and metadata are mainly things that help with search engine optimization. Even more layman, it helps people find your website. Make sure your pages have page titles at the top and descriptions that the search engines can display.
Yes. Check every link. As the Internet gets older, links start to break down and lead to web pages that are no longer there. At your launch, make sure your links aren’t already out of date. Check them all, even if it takes awhile.
5. Check the forms page
Make sure your forms are going to the right email address. If you don’t see anything, you need to recode. People will get frustrated when they can’t seem to contact you.
6. Set up analytics
The go-to is Google Analytics because it’s free and it’s Google. You have to embed a code on your website, but trust me. It will come in handy later so you know what your traffic likes and doesn’t like.
7. Build a 404 page
A 404 page shows up when someone is looking for something that isn’t there. You want to build a 404 page that will be a landing place for people who type something in incorrectly. You don’t want to 404 page to show up everywhere, but you do want a default one that has your header on it so people know something’s wrong.
8. Back it up
You should have a backup of your website somewhere. Just in case.
Just in case.
9. Have content
I know this sounds like a given, but you don’t want to have an empty website. Coming soon pages are okay for a little while, but you want to make sure there’s something there for people to look at.
10. Talk to your employees/coworkers
Have them take a look at the website before you launch it. You should have more than one pair of eyes on the site to make sure you see everything. Have them run some of these checks, too.
If you’re really dead set against getting yourself a website, we understand. Check out this post on how to get your business online without building a website.
What do you check on before you launch a website? Share in the comments below!
Think everyone and their brother knows someone who has a tech startup somewhere? You wouldn’t be wrong. Tech startups seemed to be a big trend for entrepreneurs over the last few years. Everyone wanted to carve out their own piece of the processor, the web, the world of technology. Was it like the dotcom bubble? Will the tech startup bubble burst?
We have yet to see what happens to all these tech industry startups. The world of business is like evolutionary theory. The strongest survive, those that adapt, move forward to the next stage.
It appears there’s a new trend up and coming: asteroid mining. Deep Space Industries has unveiled a plan to launch a fleet of spacecraft to hunt for small asteroids coming close to Earth and mining them for resources. DSI said FireFly and DragonFly probes could hitch a ride into space on the launches of large communications satellites.
The final plan is land a spacecraft on an asteroid, scrape up materials, and either process the material in space or sell it back on Earth.
While this is exciting for the future of space exploration and civilian space missions, another interesting aspect of this story is that Deep Space Industries is the SECOND company to unveil asteroid mining plans. That’s right. Not only do we have a company attempting to mine asteroids; we also have a competitor.
Planetary Resources, backed by none other than Google’s Larry Page and Eric Schmidt, also revealed plans for mining passing asteroids. And, they have film-maker James Cameron on board.
Deep Space Industries is still calling for investors, so if you’re looking for something to invest in…why not asteroid mining?
The goal is to find highly valuable materials that are dwindling on Earth. Most experts agree if this is possible as a business, there needs to be great advances in the technology by 2015.
So, if you’re tech startup might help land spacecraft on an asteroid, this might be the edge on the market you were looking for.
How much would you pay for a genuine asteroid chunk? Would you consider investing?
Google recently spoke of their success with a self-driving car.
Read more about it here.
Biz Television wants to know what you think about the new form of commuting.
For the past three months, Google has been redirecting Chinese searches to its uncensored Hong Kong search engine. The Chinese government claimed that this was unacceptable. China is now seeking to revoke Google’s license to operate in the country.
When Google moved all its China servers to Hong Kong, it complied with Chinese law. Now, China is in charge of blocking the search results rather than Google.
Google has offered a new approach. Now, anyone trying to attempt a Google search is taken to a “landing page”. By clicking anywhere on the page, they are once again redirected to the Hong Kong site. While that might seem no different, Google hopes that, because users are actively pursuing the Hong Kong site, China will concede.
Google’s license is up for renewal on Wednesday. The submission for renewal is based on this change. Once again, this boils down to an argument of ideology. Google refuses to self-censor; China does not want its population accessing information.
Needless to say, this is not the last we’ve heard from the Google/China debate.
With stocks falling and bouncing and the euro dropping to its lowest point in four years, it’s hard to be optimistic about business.
I have found that I have blogged about Google quite a bit. It is my favorite Big Brother. I find it’s global dominance somewhat charming, and I have a secret desire to work there.
They allow dogs in the office. They bring in goats to cut the grass. Now, Google owns bees.
With four new hives, Google intends to raise awareness about Colony Collapse Disorder. It also supplies the employees with fresh honey and wax. Google’s executive chef, Marc Rasic, posted an article on the Google Blog explaining why it was important to have these bees on the grounds.
Honey extraction and beekeeping is left to volunteers. Cooking classes and candle-making sessions will be offered in the fall.
Microsoft has launched a phone called the Kin that appeals to the younger generation by focusing on social networking. The phone is designed to maximize the ability to connect with friends and share content. The Kin is the first phone to access Microsoft’s Zune music service, as well.
The Kin is supposed to compete with the iPhone, the Google phone, and Blackberry. The phone features a touch screen and a slide-out keyboard. The home screen shows your latest events, text messages, tweets, or shared images amongst friends. The phone works with Facebook, Twitter, and MySpace. Anything created on the phone is mirrored on the web in a timeline that is accessible through a web browser. It seems that most smartphones do that already, though.
Does the market for the Kin still exist? It seems as though more of the market is leaning toward smartphones, however, Blackberry is the leader in the business world while the iPhone is the leader amongst consumers. And, it’s not like Apple and Blackberry only have one product. They are always developing an updated product.
When buying a smartphone, one needs to consider their options. The Kin OS will integrate Bing, Zune, and Xbox Live, all Microsoft products. Maybe Google should release a video game console to catch up.
Ah, the Census. Every ten years, the United States does a head count. The US Census Bureau sends agents out to canvass neighborhoods and build an address list to mail the forms to. Why don’t they just use Google Street View?
(If you see a car like this, do something funny. It will live forever on the internet.)
This year, the Census Bureau reports that they did not deliver forms to PO Boxes and rural areas. If you’re still waiting for a census form, that may be why. Mail-in forms are due Tuesday, April 13th, so if you haven’t received your form yet, good luck.
Starting May 1st, the government will show up at your door to gather the information by hand.
What information do they ask for? Click here to see an interactive census form.
The first census took place in 1790, shortly after George Washington took office. The first result of the census raised the number of House Representatives from 65 to 105. The Permanent Apportionment Act of 1929 capped the number of Representatives at 435, but the 2010 census could change the focus of where those Representatives come from.