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Required Reading for Entrepreneurs: Enchantment by Guy Kawasaki

The author of the international bestseller The Art of the Start offers a new perspective on the art of influence.

enchantmentGuy Kawasaki’s acclaimed books have established him as the entrepreneur’s entrepreneur, and in The Art of the Start he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction.

Enchantment‘s fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It’s enchantment that enables us to maneuver through difficult decisions, break people’s entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals.

Kawasaki’s advice includes:
• How to Achieve Rapport, Credibility, and Trust
• How to Help People Enchant Themselves
• How to Overcome Resistance
• How to Enchant Your Employees…and Your Boss
• How to Resist Enchantment

Anchored by his road-tested wisdom and inimitable wit, Enchantment is another classic from one of the most respected voices in business today.

Inspiration: Guy Kawasaki The Art of the Start

Guy Kawasaki presents The Art of the Start at TiECon, May 13, 2006.”

Garage Ventures & TiECon 2006

The 10 Twitter Accounts Entrepreneurs Should be Following

The 10 Twitter Accounts Entrepreneurs Should be FollowingYou’re an entrepreneur on Twitter. Great. You can broadcast all your insights to an interested audience. But, it’s also a great place to find out what else is happening in the entrepreneurial world. If you’re an entrepreneur and you’re looking for new connections, here are the top 10 accounts you should be following on Twitter.

1. Richard Branson

@richardbranson

The founder of Virgin is quite familiar with Twitter. He tweets a lot. If you’re looking for some nuggets of wisdom delivered directly to your feed, Richard Branson is the guy to do it.

2. Guy Kawasaki

@GuyKawasaki

Guy is an author of many marketing and business books. He’s seen behind the curtain at Apple and Google. He’s great at finding interesting material to share online, giving you a wide array of knowledge to look through.

3. Anita Campbell

@smallbiztrends

Anita is the founder and CEO of Small Business Trends. The Small Business Trends blog curates info on small business resources, trends, and advice. Anita isn’t limited to text-based posts, either. She curates podcasts, videos, and more for her audience.

4. Bijan Sabet

@bijan

If you want to stay up on to date on the latest technology, Bijan Sabet is the guy to do it. Bijan is a board member for Twitter. He’s also a partner at Spark Capitol. You can also take a look at his personal blog, http://www.bijansabet.com.

5. Seth Godin

@ThisIsSethsBlog

If you’re an entrepreneur who hasn’t heard of Seth Godin…where have you been? Seth has written several bestselling books on entrepreneurship and marketing. Like many on this list, he has a personal blog at http://sethgodin.typepad.com/. Don’t miss it.

6. Caterina Fake

@caterina

Caterina is the co-founder of Flickr and Hunch. She has the unique perspective of a woman entrepreneur. She tweets about her success as an entrepreneur, which can be inspiring and give you something to aspire to.

7. Brad Feld

@bfeld

Brad is the managing director of the Foundry Group. He invests in software and Internet companies. And, while he might not invest in your company, it gives you the chance to get into the mind of the investor. Also, he shares investments and trends to watch.

8. Cindy Ratzlaff

@BrandYou

Rather than an entrepreneur, Cindy is a marketing strategist (her Twitter handle is @BrandYou, after all). She has created award-winning marketing platrforms. Forbes named her one of the “Top 30 Women Entrepreneurs to Follow on Twitter” if you need another reason to follow her. If you want some marketing tips, this is the place to go.

9. Jason Fried

@jasonfried

Jason is the co-founder and CEO of 37Signals, which is a software for small businesses. His tweets focus on revenue generating business ideas. He also interacts with some of his followers, so don’t be afraid to reply to any of his tweets of interest. You may cultivate a relationship.

10. Randi Zuckerberg

@RandiZuckerberg

Yes, that Zuckerberg. Randi is Mark’s older sister. She has a media company and likes to tweet about tech tips and technology. She’s also a writer for Wired magazine. You can never go wrong with that.

Who do you think is an essential Twitter personality every entrepreneur should follow? Share in the comments below! And don’t forget to follow @BizTV,.

Inspiration: Guy Kawasaki Explains the Art of Innovation

Entrepreneur, Twitter star, and former Apple software evangelist Guy Kawasaki highlights advice for creating meaning, innovation, and…revenue.

Inspiration: 12 Lessons Steve Jobs Taught Guy Kawasaki

Inspiration: The Art of the Start by Guy Kawasaki

The Are ot the Start by Guy KawasakiThe Art of the Start by Guy Kawasaki
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple’s Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with “GIST” (“great ideas for starting things”), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company’s name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
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