Blog Archives

Required Reading for Entrepreneurs: Rework by Jason Fried

reworkMost business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.

Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of “downsizing,” and artists who don’t want to starve anymore will all find valuable guidance in these pages.

Required Reading for Entrepreneurs: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

jabjabNew York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the “right hook”—their next campaign that will produce profits. Even companies committed to “jabbing”—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers’ resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don’t.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers’ right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It’s not just about developing high-quality content; it’s also about developing high-quality content that’s perfectly adapted to specific social media platforms and mobile devices. It’s about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

Required Reading for Entrepreneurs: Choose Yourself! by James Altucher

chooseThe world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for “security,” everything we thought was “safe,” no longer is: College. Employment. Retirement. Government. It’s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It’s on you to make the most important decision in your life: Choose Yourself.

New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without “help.” More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth).

This book will teach you to do just that. With dozens of case studies, interviews and examples-including the author, investor and entrepreneur James Altucher’s own heartbreaking and inspiring story-Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

Required Reading for Entrepreneurs: Built to Sell by John Warrillow

builtA business parable about how to create a start-up that won’t trap you when you want to sell it.

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren’t confident that the company-even if it’s profitable-can stand on its own.

To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

• Teachable: focus on products and services that you can teach employees to deliver.

• Valuable: avoid price wars by specializing in doing one thing better than anyone else.

• Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Required Reading for Entrepreneurs: The Decoded Company ~ Comment to Win!

decodedThe Decoded Company by Leerom Segal, Aaron Goldstein, Jay Goldman, Rahaf Harfoush

As consumers we intuitively understand the benefits of being decoded

Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual newsfeeds. Spotify and Netflix use learning algorithms to customize our experience. At home, we choose companies that have figured out how to personalize our news, shopping, entertainment, travel, and learning needs.

At most workplaces, it’s still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people.

The Decoded Company distills how this process works into three transformative ideas.

·         Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment.
·         Data Can Be a Sixth Sense, codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision making superpower.
·         The third is that Engineered Ecosystems will prevail over hierarchies, reducing bureaucracy, increasing transparency, and be wildly inspiring to teams.

Leave a comment to be entered to win a copy of The Decoded Company!

Required reading for Entrepreneurs: Leadership the Hard Way by Dov Frohman

leadership

Leadership the Hard Way presents a method of living and working that can truly facilitate the learning of leadership.
Their method shows how to go against the current, fight conventional wisdom, and embrace the unexpected. It is about trusting oneself and valuing intuition, principles, and imagination as much as hard skills and analysis. Frohman combines his counterintuitive ideas with experiences from his own background-from escaping the Nazis as a child to becoming a leading innovator in the semiconductor industry-to show how readers can build their own leadership abilities.
A leader’s values and personality, he ultimately reveals, are the only sure source of stability in a world of continuous change.

Required Reading for Entrepreneurs: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal

Hooked: A Guide to Building Habit-Forming ProductsWhy do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?

This book introduces readers to the “Hook Model,” a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly — without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

– Practical insights to create user habits that stick.
– Actionable steps for building products people love.
– Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
– Matt Mullenweg, Founder of WordPress

“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”
– Dave McClure, Founder 500 Startups

“”When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.”
– Andrew Chen, Technology Writer and Investor.

“You’ll read this. Then you’ll hope your competition isn’t reading this. It’s that good.”
– Stephen P. Anderson, Author of “Seductive Interaction Design”

“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”
– Dr. Stephen Wendel, author Designing for Behavior Change

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Required Reading for Entrepreneurs: Be Our Guest by Ted Kinni

Required Reading for Entrepreneurs: Be Our Guest by Ted KinniExceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the tenth anniversary of the original Be Our Guest, Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last twenty-five years, thousands of professionals from more than thirty-five countries and more than forty industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations.

Be Our Guest highlights the successes many of these companies have achieved, plus the key processes and best practices that have made Disney a trusted and revered brand around the world for more than eighty-five years.

Required Reading for Entrepreneurs: How to Win Friends and Influence People by Dale Carnegie

Required Reading for Entrepreneurs: How to Win Friends and Influence People by Dale CarnegieYOU CAN GO AFTER THE JOB YOU WANT…AND GET IT! YOU CAN TAKE THE JOB YOU HAVE…AND IMPROVE IT! YOU CAN TAKE ANY SITUATION YOU’RE IN…AND MAKE IT WORK FOR YOU!

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:

* THREE FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE
* THE SIX WAYS TO MAKE PEOPLE LIKE YOU
* THE TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING
* THE NINE WAYS TO CHANGE PEOPLE WITHOUT AROUSING RESENTMENT

Required Reading for Entrepreneurs: You Call the Shots by Cameron Johnson

Required Reading for Entrepreneurs: You Call the Shots by Cameron JohnsonWhy work for someone else when you can call your own shots, pursue your dreams, and find success on your terms by starting your own business? So many people end up bored with their jobs, stuck in the corporate grind, never following their true passions. As wildly successful young entrepreneur Cameron Johnson shows, you don’t have to live that way. We’ve entered a new age of entrepreneurship, with the Web making it easier than ever to start and run your own company. As Johnson’s remarkable story reveals, the entrepreneurial way of life is a great way to make sure you love what you do — and it offers the potential to achieve extraordinary success by following your gut instincts and going for what you really want.

What about the risks? Don’t you need lots of money? Don’t most start-ups fail? Johnson shares his essential secrets to entrepreneurial success that show you how he got into the life at very low risk, and, with very little money, took an idea that excited him and ran with it, achieving great success and satisfaction with businesses he loved. He didn’t have an MBA; he didn’t even have a college degree. But he had learned the simple yet vital secrets he reveals.

Cameron Johnson is a seriously happy entrepreneur who started his first business when he was nine with $50 and a home computer. Before he’d turned twenty-one he’d started twelve successful businesses and was offered $10 million in venture capital to grow his hot Web company CertificateSwap.com — praised by Entrepreneur magazine as one of the Web businesses helping the tech industry get its groove back — even bigger. He has never taken out a loan or racked up any debt, and every one of his businesses has been highly profitable — so profitable that he made his first million before graduating from high school, and he’s put away enough cash so that he could retire today. But that’s the last thing on earth he’d want to do; he’s much too happy starting up new companies.

Through the story of his own impressive career so far, in You Call the Shots, Johnson takes you behind the scenes of entrepreneurial success and empowers you to hit the ground running with your own great business idea, no matter how young you are or how little money you have to invest.

Why work for someone else when you can call your own shots, pursue your dreams, and find success on your terms by starting your own business? So many people end up bored with their jobs, stuck in the corporate grind, never pursuing their true passions.As wildly successful young entrepreneur Cameron Johnson shows, you don’t have to live that way. We’ve entered a new age of entrepreneurship, with the Web making it easier than ever to start and run your own company. As Johnson’s own remarkable story reveals, the entrepreneurial way of life is a great way to make sure you love what you do-and to achieve extraordinary success by following your gut and going for what you really want.

%d bloggers like this: