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Simon Sinek: How great leaders inspire action

Why you should listen

Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the Golden Circle, what he calls “a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others.” His newest work explores “circles of safety,” exploring how to enhance feelings of trust and confidence in making bold decisions. It’s the subject of his latest book, Leaders Eat Last.

An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.

What others say

“I try to find, celebrate and teach leaders how to build platforms that will inspire others. ” — Simon Sinek

Start With Why

startwithwhyWhy are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

Inspiration: Cameron Herold: Let’s raise kids to be entrepreneurs [Video]

Bored in school, failing classes, at odds with peers: This child might be an entrepreneur, says Cameron Herold. In his talk, he makes the case for parenting and education that helps would-be entrepreneurs flourish — as kids and as adults.

Inspiration: Finding Balance in The New Age of Entrepreneurship : Michelle Rowley at TEDxConcordiaUPortland

Michelle is a self-taught software developer who seeks a deeper understanding of the world and the chance to change it for the better. She aspires to empower women to excel in their lives through technology, which she believes anyone can learn in a welcoming community with strong peer mentorship. With that vision, she founded and is the Executive Director of the nonprofit organization Code Scouts.

As a 2012 graduate of the Portland Incubator Experiment (Pie PDX), Michelle is now a mentor lending support to exciting Portland startups. A member of the Python Software Foundation and organizer of the Portland Python User Group, she also speaks and writes about the importance of diversity in tech and tech literacy for everyone. Her essay, “Hack the Planet!” on why tech literacy is critical, was published in American Dreamers, an inspiring anthology of future-thinking works by contemporary visionaries. In 2013 she was listed among Fast Company’s 100 Most Creative People in Business, and Entrepreneur Magazine named her one of the 7 Most Powerful Women to Watch in 2014.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Inspiration: Maya Penn: Meet a young entrepreneur, cartoonist, designer, activist …

Inspiration: Fostering Youth Entrepreneurship with Karl Mehta

Karl Mehta is a Silicon Valley entrepreneur, bringing 16 years of entrepreneurial experience to PlaySpan, having founded multiple businesses in both the US and international markets. As CEO of PlaySpan, Karl recently won the Ernst & Young Entrepreneur of the Year award for Northern California.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Inspiration: How to find and do work you love – Scott Dinsmore

Inspiration: Carmeron Herold Let’s raise kids to be entrepreneurs

Inspiration: Will Our Kids Be a Differente Species? Juan Enriquez

Inspiration: Rory Sutherland, Life Lessons from an ad man

From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory Sutherland has created his own brand of the Cinderella story. He joined Ogilvy & Mather’s planning department in 1988, and became a junior copywriter, working on Microsoft’s account in its pre-Windows days. An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.

An immediate understanding of the possibilities of digital technology and the Internet powered Sutherland’s meteoric rise. He continues to provide insight into advertising in the age of the Internet and social media through his blog at Campaign’s Brand Republic site, his column “The Wiki Man” at The Spectator and his busy Twitter account.

Inspiration: Sergey Brin and Larry Page TED Talk

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