Importance of Email for Small Business
Think about how many emails you send a day or if you could put a monetary value on your inbox. How often do you spend looking through your inbox for specific emails each day? Recent studies have reported the vital role email continues to play in the workplace.
Not only do we still send emails, but many claim the information in their inbox is invaluable. According to a GFI Software poll 19% of business owners consider their inbox “priceless.” An additional 75% of survey respondents believe their inbox has a value of around $100,000.
Despite the high value most place on their inbox, many do not have their email system well-organized. The Business Behavior & Email Management Project conducted by Oasys found that 34% of workers spend up to two hours a day searching their inbox for particular emails.
Technology may be changing on a daily basis around us, but email still remains an imperative form of communication in the workplace. Emails are sent and read at least hundreds of times a day in most small business offices and many of us can learn to organize or inbox better to save time and energy. How much of your day is spent writing and reading emails?